Do This One Thing Every Day to Get On the Fast Track to Success Why do we put off what we know we're supposed to do?

By Bernard Marr

Opinions expressed by Entrepreneur contributors are their own.

LinkedIn Influencer, Bernard Marr, published this post originally on LinkedIn.

How many times has this happened to you:

You arrive at work, knowing that you have a big important project/report/phone call/etc. to take care of. You're not looking forward to it, for whatever reason, so you decide to just check your email first. And then, after reading and responding to emails, you decide you'd better clean out and organize your inbox. And while doing that, you find a bunch of interesting links to look at online…

And before you know it, it's time for lunch, and you haven't even looked at that important thing you needed to do.

It's human nature that we often ignore or don't deal with the things we don't like, or that are difficult. This applies to everything from having a difficult conversation with a coworker to filing our taxes or getting a check-up at the dentist.

Related: One Simple Trick To Have Successful Conversations (LinkedIn)

We procrastinate or find other more exciting things to do. In fact, we're really good at avoiding those things we don't want to do. But the secret is that the people who just buckle down and get them done, end up being more successful in the long run.

Why do we put off what we know we're supposed to do?

Psychologists tell us that we procrastinate because it actually feels really good; we're generally avoiding risk and doing things that are more fun or pleasurable. That means the procrastination gives us a little psychological reward when making that uncomfortable phone call just doesn't.

And it turns out that, in general, procrastination isn't a time-management problem, it's a problem of self-regulation — something we in the West tend to have a big problem with. As kids, our lives are so controlled that we are never required to develop self-regulation — mom gets us to lessons on time, work is done in class, authority figures dictate our every moves — and then when we are out in the real world, we have trouble utilizing a skill we never fully developed.

Succeed by eating the frog.

Luckily, you can practice self-regulation, even if it's not one of your best skills.

Mark Twain once said, "Eat a live frog first thing in the morning, and nothing worse will happen to you the rest of day."

Author Brian Tracy took this to mean, do the thing you want to do the least, first, and the rest of your day will be easier.

It's a really good idea to deal with the things you hate first thing in the morning. This will make you more productive and will free the rest of the day up – without the dark cloud over your head for the rest of the day, week or month.

Related: Big Data For Small Business - Why It Matters! (LinkedIn)

A great way to make this a habit is to give yourself a reward after completing the onerous task. Maybe you tie your morning coffee break to completing your worst task of the day; you don't get to stop for a cuppa until you're done. It can also help to identify the task the night before, so you don't waste time wondering what you should be doing.

Deal with the difficult things first, and you will not only be more productive, you'll be more successful, because you'll be easily surpassing those people who never eat their frogs or wait until the last possible minute.

Bernard Marr

Author, Keynote Speaker and Consultant in Strategy, Performance Management, Analytics and Big Data

Bernard Marr is a best-selling author, keynote speaker and consultant in strategy, performance management, analytics, key performance indicators (KPIs) and big data.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Franchise

The 10 Best Franchises to Open in 2018

Here's everything you need to know about the startup costs, training and investment opportunities from the top 10 companies in our Franchise 500.

Business News

'Nothing More Powerful': How to Transform Companies From Within as an 'Intrapreneur,' According to a Microsoft Office and Yahoo! Shopping Cofounder

Elizabeth Funk wrote the first code for Yahoo! Shopping on her own, based on skills she acquired from an "HTML for Dummies" book.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies

Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.