Cyber Monday Sale! 50% Off All Access

Just Add Water: Powdered Alcohol Approved by the U.S. Government You may be able to order pouches of powdered vodka, Cosmopolitans and 'Powderitas' as soon as this fall.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Is alcohol in its liquid form is too limiting? Be on the lookout for "Palcohol" – a powdered alcohol that could hit stores by fall.

The U.S. Alcohol and Tobacco Tax and Trade Bureau recently approved seven versions of Palcohol, created by wine entrepreneur Mark Phillips. The product comes in rum and vodka form, as well as in powdered mixed-drink flavors like "Powderita" and Cosmopolitan.

Once the products hit liquor store shelves, one pouch will be equal to one shot of alcohol. The company's website – which once included edgier references to sneaking Palcohol into venues where alcohol is famously expensive or snorting powdered alcohol – attempts to showcase Palcohol as a convenient take on familiar liquors.

Related: Like It or Not, 'Pizza Cake' Could Soon Be a Thing

"Think of Palcohol as liquor....just in powder form," reads the site. "It will be sold anywhere where liquor can be sold and a buyer must be of legal drinking age to buy it."

While the patent is still pending for Palcohol, if and when the product is released it will be a game changer not just for college students trying to get drunk cheap, but also for retailers and lawmakers. Just as Four Loko, nicknamed "blackout in a can," raised concerns regarding caffeine in alcoholic beverages that resulted in the drinks ban in several states in 2010, Palcohol promises to open discussion on the issues and dangerous of powdered alcohol.

Amazingly, some state governments saw this coming – almost 40 years ago. In 1978, California passed a law stating that alcoholic tax laws will "apply with respect to powdered distilled spirits in the same manner and to the same extent as with respect to other distilled spirits."

Related: 8 Totally Weird Fast-Food Items That Everyone Is Talking About

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Elon Musk Still Isn't Getting His Historically High Pay as CEO of Tesla — Here's Why

A second shareholder vote wasn't enough to convince Delaware judge Kathaleen McCormick.

Leadership

Leadership vs. Management: How to Understand the Difference and 6 Ways to Bridge the Gap

Here are the key differences between leadership and management, highlighting their complementary roles and providing six strategies to develop managers into future leaders.

Growing a Business

Her Restaurant Business Is Worth $100 Million — Here's Her Unconventional Advice for Aspiring Entrepreneurs

Pinky Cole, founder of Slutty Vegan, talks about going from TV producer to restaurant owner, leaning into failure and the value of good PR.

Legal

How Do You Stop Porch Pirates From Stealing Christmas? These Top Tips Will Help Secure Your Deliveries.

Over 100 million packages were stolen last year. Here are top tips to make sure your stuff doesn't get swiped.

Business News

'Something Previously Impossible': New AI Makes 3D Worlds Out of a Single Image

The new technology allows viewers to explore two-dimensional images in 3D.

Business News

'I Stand By My Decisions': A CEO Is Going Viral For Firing Almost All of the Company's Employees — Here's Why

The Musicians Club CEO Baldvin Oddsson fired 99 workers at once over Slack for missing a morning meeting. But there's a catch.