Why This CEO Wants Employees to Tell Him 'F--- You!' At Samuel Adams, you're allowed to drop f-bombs on your boss, but you'd better have a good reason.

By Dan Bova

In his new book, Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, Samuel Adams Founder and CEO Jim Koch shares lessons he's learned along the path of pioneering America's craft beer revolution.

RELATED: Great Advice for Start Ups from Sam Adams Founder Jim Koch

Much like his beverage, the lessons in Jim's book are anything but typical, but they are exceptionally easy to swallow. One of our personal favorites is "The 'Fuck You' Rule," which Jim explains in the above video.

Drink in the man's wisdom and pick up his book Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two. And grab maybe a six pack while you're out. Cheers!

Dan Bova

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids include This Day in History, Car and Driver's Trivia ZoneRoad & Track Crew's Big & Fast Cars, The Big Little Book of Awesome Stuff, and Wendell the Werewolf

Read his humor column This Should Be Fun if you want to feel better about yourself.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.