Get All Access for $5/mo

Nintendo Unveils First 'Quality of Life' Device: a Non-Wearable Sleep Tracker The hand-sized device incorporates radio frequency sensors to measure sleep patterns and report back to users with analytic graphs.

By Geoff Weiss

Opinions expressed by Entrepreneur contributors are their own.

Today, Nintendo chief executive Satoru Iwata shed some light on the company's formerly announced foray into Quality of Life (QOL) devices, or non-wearable tech products aimed to help consumers monitor their health.

A hand-sized sleep monitor will be the Japanese gaming giant's first product launch from its QOL initiative. Placed on users' bedside tables, the device incorporates radio frequency sensors to measure body movement, breathing and heartbeat, Iwata said today at an investor presentation. Fatigue measurement and other sleep deprivation data will then be transmitted to cloud servers, analyzed and sent to users in graphs.

The device marks a collaboration between Nintendo and US-based ResMed, a medical equipment developer, according to Reuters. It is slated to launch in the fiscal year ending March 2016.

Related: What You Can Learn From Nintendo's Weird and Wonderful 125 Years

As Nintendo is primarily known for its landmark video game franchises like Super Mario Bros., Pokemon and The Legend of Zelda, Iwata noted that the QOL products would boast a gamification aspect. "By using our know-how in gaming...to analyze sleep and fatigue, we can create something fun," he said.

While Nintendo has had success before in the health and fitness space with its Wii Fit series, that product launched long before a slew of popular fitness wearables from Fitbit, Jawbone, Nike -- and today, Microsoft -- flooded the market, notes The Verge.

However, in announcing the QOL strategy back in January, Iwata said that Nintendo would employ a "leapfrog strategy," bypassing mobile phones and wearable tech to develop standalone devices.

While Nintendo has struggled in recent years in the wake of hugely popular mobile games, the company reported surprisingly triumphant second-quarter earnings yesterday, stating it was on track to post its first annual profit in four years.

Related: How Much Sleep Do You Really Need?

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.