This Man Inadvertently Racked Up a $1,171 In-Flight Wi-Fi Bill Oops.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Flying sucks these days. There's all the normal stuff – crying babies, recycled air, sneezing seatmates – but from disappearing leg room to extra charges for basic conveniences like blankets and snacks, it feels as if conditions keep getting worse.

This has led to some troubling incidents, perhaps most notably the recent rash of in-flight brawls caused by the Knee Defender, a pair of key-sized plastic claws that, if attached to the tray of a seat, keeps it from reclining.

Now comes another harrowing tale from the skies.

Jeremy Gutsche, chief executive of Toronto-based innovation consultancy Trend Hunter, reports that he unwittingly racked up a staggering Wi-Fi bill on a Singapore Airlines flight from London to Singapore earlier this month. Gutsche says he paid $28.99 for 30 megabytes of in-flight Wi-Fi, but was aware that he'd have to pay extra if he exceeded the data limit.

Related: This Little Gadget Caused an Epic Airline Passenger Brawl

And exceed the data limit he did.

"You know that epic feeling when your flight ends and you finally get to your destination? Now imagine taking those first steps off the plane, syncing your phone, and getting a $1200 bill for airplane internet use. That's what happened to me on Singapore Airlines today," he wrote in a blog post.

Gutsche claims that he only viewed 155 pages -- mostly he was checking email and uploading a PowerPoint presentation – during the flight, so the $1,142 in overcharge fees came as a complete shock.

The airline contacted the Wi-Fi provider, Switzerland-based OnAir, oh Gutsche's behalf, but ultimately he was told to pay up, The Wall Street Journal reports. For its part, OnAir disputes Gutsche's account of his Internet usage during the flight. "To consume several hundred megabytes during one flight takes much more than basic email viewing, for example downloading heavy attachments, cloud access and using Skype," the company said in a statement to the outlet.

All of this is reminiscent of the Uber Birthday Ride Debacle that happened earlier this month, in which birthday girl Gabrielle Wathen unwittingly took a 22 minute, $367 Uber ride (she claims she failed to notice that the ride was subject to a X9 price bump, although to be fair, the ridesharing company prominently displays when surge prices are in effect).

Related: Traveling Coach on U.S. Flights Has Become a Serious Pain

After seeing the bill the next day, Wathen promptly set up a GoFundMe account. "Not only is it my 26th birthday, it is rent day. My rent is $450 and I can no longer pay it today due to this completely outrageous charge," she wrote, before imploring "please donate even just $1 if you think this is utter and complete bullshit and also hilarious and very, very depressing at the same time. Thanks for the ride, Muhammed.'

It worked. She raised $573, according to the Metro, more than $200 more than her goal.

In both cases, online sentiment was somewhat split; on one side, commentators were disgusted at the price-gauging. But on the other, the reaction was pretty much, what did you expect?

Multiple commenters on Gutsche's blog post expressed little sympathy, instead pointing out that he'd agreed to the terms and conditions and knew what he was getting himself into.

While Gutsche says he realized that he'd be charged if he exceeded his data limit, that doesn't make the policy right. "Just because someone agrees to terms and conditions doesn't mean those terms are ethical," he told the Journal. "I think the overage model is excessive and I can imagine someone like my mom, or a family, or a backpacker going aimlessly over."

Related: The Outrageously Silly Argument Against Uber's Surge Pricing

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.

Business News

'I Want the Best People on Our Teams': Meta Is Laying Off More Than 3,000, CEO Mark Zuckerberg Calls for 'Extensive Performance-Based Cuts' — Read the Memo

In an internal memo shared on Tuesday, Zuckerberg said it's "going to be an intense year" at the company.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.