A 'Smart' Belt Automatically Adjusts to Keep Your Pants Up More than just a belt, Belty keeps your pants at the optimal comfort level and serves as a fitness tracker.

By Emily Price

Opinions expressed by Entrepreneur contributors are their own.

Emily Price

LAS VEGAS – This year at the Consumer Electronics Show, one company is going after a whole new space: Your pants.

Looking to disrupt a technology we've used for centuries, Bertrand Duplant of French startup Emiota has created a new "smart belt" that ensures you never get caught with your pants down. Belty has an electric-powered motor in its buckle that senses when you could use a little extra room, or when it needs to tighten up. Useful for more than just eating big meals, the belt keeps your pants at the optimal comfort level whether you're sitting down, standing up or moving around.

Related: 9 New Fitness Gadgets to Help You Get Into Shape This Year

An accompanying app (because of course it has its own app), allows you to set restrictions on how loose or tight the belt can get so you don't unexpectedly end up in an uncomfortable situation.

More than just a support device, Belty also works as a fitness tracker. That means you can leave the FitBit at home and track your steps via giant belt buckle throughout the day.

Sure, an electronic belt might sound like a dream come true, but don't get too excited just yet — Belty is still in prototype form, with no official release date or pricing ready to be announced.

Related: Your Snowboard Is About to Get Smarter

Emily Price

Technology Writer

Emily Price is a tech reporter based in San Francisco, Calif. She specializes in mobile technology, social media, apps, and startups. Her work has appeared in a number of publications including The Wall Street Journal, Reuters, PC World, Macworld, CNN and Mashable.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

'Masculine Energy Is Good': Mark Zuckerberg Tells Joe Rogan He Thinks Companies Need More Aggression

On the most recent episode of "The Joe Rogan Experience," Meta CEO Mark Zuckerberg said corporate culture has become "neutered."

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Growing a Business

5 Risk-Taking Lessons From Founders Who Bet Big and Won

Discover the bold moves and strategic risks that catapulted these entrepreneurs to success. Learn how their fearless decisions can inspire your own path to growth.

Business News

'More Soul-Crushing Than Ever': Popular Hiring Platform Finds Around 20% of Its Postings Were 'Ghost Jobs'

Is that job listing too good to be true? There's a one-in-five chance that it might be.