Attention 'Glassholes': No More Wearing Your Face Computer to the Movies It's not just bad etiquette -- it's now officially banned by the Motion Picture Association of America and the National Association of Theatre Owners.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Starting today, if you own a pair of Google Glass or other computerized glasses and wear them to the movie theater then you may be more than just a jerk. You'll officially be a rule-breaker. The Motion Picture Association of America and the National Association of Theatre Owners just updated their joint anti-piracy policy to explicitly include rules for wearables.

While both associations "recognize the strong consumer interest in smart phones and wearable 'intelligent' devices" moviegoers are expected to power down their wearables with recording capabilities and put them away before the movie starts, the updated policy says.

So there we have it, no Glass at the theater. Policy or no policy, wearing your face-computer to the movies probably constitutes as Glasshole behavior, a quality Google itself warns against in the company's handy Google Glass do's and don'ts guide.

Related: Comic-Con Restricts Usage of Google Glass

"Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers," Google helpfully reminds wearers.

Of course, the new policy may be an inconvenience to Explorers who have attached prescription lenses to the device. But that serves as another painfully obvious reminder: Don't make Google Glass your main pair of glasses.

Here's Google on the subject: "Glass was built for short bursts of information and interactions that allow you to quickly get back to doing the other things you love. If you find yourself staring off into the prism for long periods of time you're probably looking pretty weird to the people around you. So don't read War and Peace on Glass. Things like that are better done on bigger screens."

Need we say more?

Related: The Daily Show Hilariously Slays 'Glass Holes'

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Business Process

The Best Times, Days and Months To Post on YouTube (2023)

When is the best time to post YouTube videos to maximize their effect? Discover the best time to post on YouTube in this detailed guide.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Leadership

From Elite Athletes to Tech Titans — Discover the Surprising $100-Million Habit That Leads to Extraordinary Success

Success comes from mastering focus, eliminating distractions and prioritizing what truly matters.

Business Culture

What Every Business Leader Can Learn From Dutch Bros' People-First Culture

The coffee chain is turning employees into owners of the customer experience.