Get All Access for $5/mo

Facebook Allows Teens to Make Posts Public In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.

By Lyneka Little

Opinions expressed by Entrepreneur contributors are their own.

In a move that could change the way companies and brands market to teens online, Facebook will give teens the option to make their content on the social-networking site public.

Previously, users between the ages of 13 and 17 could only share content with friends or friends of friends. In an announcement on Wednesday, Facebook said it will allow teens to share status updates, images, and other content with a wider audience.

Facebook has long been a tool for corporations and small businesses looking to reach consumers using customized or specialized ads. The change may give more access to businesses seeking the highly coveted teen market.

Related: In Mobile Push, Facebook Buys Israel-Based Data Analytics Startup Onavo

The decision by the company comes as teens look to other social networks like Snapchat, Twitter and Instagram, which is owned by Facebook, for sharing information. But the new privacy options might make the social site more appealing to teens.

The changes, which include adding the "follower" option, means teenagers now have the option to share content in the same public manner as adults.

"Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard. So, starting today, people aged 13 through 17 will also have the choice to post publicly on Facebook," the company said in a statement.

While Facebook will now allow teens to post publicly, it's also added steps to protect their privacy. Facebook says teens will receive reminders when they post that their content will be public. Also, for new users between the ages of 13 and 17, the company will change default sharing settings from "friends of friends" to the smaller audience of "friends."

Related: If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

Is a freelance writer in New York. She's written about personal finance and small business for such publications as The Wall Street Journal, MainStreet.com, Walletpop.com, People magazine. She also works as a freelance producer covering money at ABCNews.com. Little attended Howard University where she studied journalism. She loves drinking wine and tweeting, preferably at the same time. Follow Little on Twitter @Lyneka.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.