Facebook Allows Teens to Make Posts Public In a move that could change the way companies market to teens online, Facebook will give teens the option of making their content public.

By Lyneka Little

Opinions expressed by Entrepreneur contributors are their own.

In a move that could change the way companies and brands market to teens online, Facebook will give teens the option to make their content on the social-networking site public.

Previously, users between the ages of 13 and 17 could only share content with friends or friends of friends. In an announcement on Wednesday, Facebook said it will allow teens to share status updates, images, and other content with a wider audience.

Facebook has long been a tool for corporations and small businesses looking to reach consumers using customized or specialized ads. The change may give more access to businesses seeking the highly coveted teen market.

Related: In Mobile Push, Facebook Buys Israel-Based Data Analytics Startup Onavo

The decision by the company comes as teens look to other social networks like Snapchat, Twitter and Instagram, which is owned by Facebook, for sharing information. But the new privacy options might make the social site more appealing to teens.

The changes, which include adding the "follower" option, means teenagers now have the option to share content in the same public manner as adults.

"Teens are among the savviest people using social media, and whether it comes to civic engagement, activism, or their thoughts on a new movie, they want to be heard. So, starting today, people aged 13 through 17 will also have the choice to post publicly on Facebook," the company said in a statement.

While Facebook will now allow teens to post publicly, it's also added steps to protect their privacy. Facebook says teens will receive reminders when they post that their content will be public. Also, for new users between the ages of 13 and 17, the company will change default sharing settings from "friends of friends" to the smaller audience of "friends."

Related: If Facebook Gives Your Business Free Wi-Fi, What's in It for You?

Is a freelance writer in New York. She's written about personal finance and small business for such publications as The Wall Street Journal, MainStreet.com, Walletpop.com, People magazine. She also works as a freelance producer covering money at ABCNews.com. Little attended Howard University where she studied journalism. She loves drinking wine and tweeting, preferably at the same time. Follow Little on Twitter @Lyneka.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Franchise

Jersey Mike's Switched Up Its Strategy for Serving Customers This Year — Then Blackstone Bought the Sandwich Chain for $8 Billion

The New Jersey sub franchise has dialed in on strategies to serve customers in stores and online, as proven by its recent acquisition.

Franchise

The One Factor the Top Franchises of 2025 Have in Common

Here's how we determined the companies in our annual Franchise 500 ranking, and what we learned from the data.

Franchise

From Dog Grooming to Acai Bowls — What's Making These Brands Grow So Fast?

These five brands rocketed up the rankings of our Franchise 500 this year. Here's why.