Goodbye, Forms, We're Done Filling In Your Blanks. One man's breakup letter with traditional online forms.

By Paul Campillo Edited by Dan Bova

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Goodbye forms. You had a great run, but all good runs come to an end -- and yours is long past due.

Like Roger Bannister's four-minute mile, you were the greatest in your day. But now, like Lance Armstrong's stronghold on the Tour de France, you've run out of steroids. I know you didn't cheat to get where you are. It's just that no one challenged you. No one dared to look you in the eye and say, "Your onslaught of crappy user experience on the masses must be stopped."

You were a paper champion, and all paper champions go down when they get into a real fight.

It's simple evolution. You're the horse and buggy in a world of Teslas. You never evolved. But you get credit for being everywhere. Your utility was never in doubt -- the online world needed you badly. You knew that and took advantage. And what did you do with all that power? You got lazy. You got arrogant.

Related: The Science of Online Forms and the Brand Experience: An Essential Guide

Instead of making people feel more productive, you wasted their time and frustrated billions in the process. Yup, billions with a capital "B". Cue Dr. Evil.

Remember what you said to me when we first met?

Name:

Email:

Phone number:

Date of birth:

Name? Phone number? Date of birth? Who talks like that? No wonder you got rejected so often and completion rates plummeted. It's not rocket science.

But you were just getting started. When I wasn't pulling my hair out completing that online job application, you found other ways to harass me. Sometimes filling out a simple survey ended with "noooooooo…!" Is that how you want to be remembered? Is this your legacy?

It's gotten so bad that people turned their back when they saw you. You quickly became that guy. "Oh no, not him again." Like that time Jared Spool wrote about how customers' resistance to online forms cost one company over $300 million dollars. Yup, now you're a liability too.

Then smartphones came along, and you really lost it. In the last survey I took -- as if the questions weren't difficult enough -- you found a way to make me pinch-wide every few questions. Remember that time in Madrid's airport? You made me tap on a radio button 11 times until I finally hit the right one just to get WiFi. It's like you're not even trying anymore.

Related: 4 Tips for Passing Google's New Mobile-Friendly Test

And remember that t-shirt I wanted? Remember how you made me click twice on the "submit your order" button that never went through? Then the page refreshed, and I had to fill in those 15 fields -- not once, not twice, but three more times!

Let me get this straight. I'm expected go out of my way just so I can have the privilege of giving you my personal information? The gall. It's not just me. Luke Wroblewski wrote a book critiquing you, titled Web Form Design. You wanna know the first thing he said about you? Chapter One, paragraph one, sentence one?

"Forms suck."

Not a glowing endorsement. Although Wroblewski gave you lots of excellent advice, you simply ignored most of it. You knew the online world had to go through you, but you didn't seem to care. You became a necessary evil, like paying taxes. You're that shot in the arse that vaccinates people from some crippling disease. You're that crappy WiFi from an even crappier, over-priced internet service provider.

But all bad things must come to an end. Your reign of terror is finally over. Think we won't get along without you? Ha! I'm sure we'll find something.

Related: 3 Ways Retailers Should Accommodate the Mobile-Obsessed Customer

But today, we celebrate. We celebrate your contribution. It was significant, I'll give you that. We celebrate your legacy. We put up with you for a very long time, but you did some good early on. We celebrate your persistence and tenacity -- and wonder how in this world did you survive this long?. And most of all, we celebrate your slow descent to irrelevance.

So to you, Mr. Forms R.A. Bore -- good riddance.

Paul Campillo

Storyteller and Content Strategist at Typeform

Paul Campillo is a Content Strategist and Storyteller at Typeform (not your daddy's forms). When Paul's not busy commuting from San Francisco to Barcelona, he thinks about the future of business, HX design, and storytelling for systems change.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Uber's CEO Says Drivers Have About 10 Years Left Before They Will Be Replaced

Uber CEO Dara Khosrowshahi says the jobs of human drivers are safe for the next decade, but after that, another type of driver will take over.

Business News

'Everyone Can Profit From It': What Is DeepSeek? China's 'Cheap' to Make AI Chatbot Climbs to the Top of Apple, Google U.S. App Stores

DeepSeek researchers claim it was developed for less than $6 million, a contrast to the $100 million it takes U.S. tech startups to create AI.

Business News

'I Love Doing Product Reviews': Bill Gates Stepped Down from Microsoft in 2020, But Admits He Still Spends 15% of His Time Working at the Company

In a new interview with the Wall Street Journal, Gates also said he is still close with Microsoft's CEO Satya Nadella.

Business News

Elon Musk's DOGE Is Hiring People Eager to 'Work Long Hours' to Eliminate 'Waste, Fraud and Abuse' in the Government. Here's How to Apply.

The Department of Government Efficiency is hiring U.S. citizens to help cut spending and headcounts in the federal government.

Science & Technology

From Data to Destiny — How AI Can Turbocharge Your Business Future

Are you ready to embrace the power of AI with trusted data? Let's transform challenges into opportunities and propel your business into the future.