Holy Bricks! Chevy Builds Life-Sized Lego Batmobile. Forget about self-driving cars, here's a one-of-a-kind car you don't want to miss.

By Rose Leadem

Opinions expressed by Entrepreneur contributors are their own.

Lego

After 1,833 hours of labor and 344,187 Lego bricks, Chevy unveiled a life-sized Lego Batmobile during the first day of the Detroit Auto Show. Chevy partnered with Warner Bros. to help promote The Lego Batman Movie, as well as get a few chuckles with a silly commercial they released with it.

In the commercial, the carmaker's "Real People, Not Actors" campaign featured a focus group of animated Lego characters who are asked what kind of person would drive the Lego Batmobile.

"It's all black, probably someone with self-esteem issues," replies one of the mini-figures.

Sorry, wannabe Caped Crusaders, the Lego Batmobile is not available for purchase, but you can create your own on Chevy's website. Check it out below.

Image credit: Steve Fecht for Chevrolet

Image credit: Steve Fecht for Chevrolet
Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Over 1,300 Google Employees Have Signed a New Petition Asking For Job Security

Google laid off thousands of employees in the past two years, which has left some employees feeling insecure about keeping their jobs.

Growing a Business

Entrepreneurs Should Invest in Service, Not Just Sales — Here's How to Build a Customer-First Business

A customer-first business strategy that prioritizes exceptional service, empowers employees and leverages feedback can transform satisfied customers into loyal advocates, driving sustainable, long-term growth.

Leadership

7 Telltale Signs of a Weak Leader

Whether a bully or a people pleaser who can't tell hard truths, poor leadership takes many forms.

Growing a Business

Why Empathetic Intelligence Gathering Is the Secret Weapon Every Leader Needs to Master

Strategic leadership hinges on empathetic intelligence gathering, balancing data, ethics and collaboration to drive impactful decisions.

Marketing

How New Businesses Can Create a Content Marketing Strategy

Follow these steps to develop and execute an effective content marketing plan for your business.

Side Hustle

This 29-Year-Old Quit Working 12-Hour Overnight Shifts Because Her Side Hustle Brings In Up to $8,000 a Month: 'It Makes Me Happy'

Breanna Meertins picked up a fun hobby in her free time — then learned about an opportunity that would change everything.