Instagram Photos and Videos No Longer Need to Be Square It's an end of an Insta-era.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

2nix Studio | Shutterstock.com

Social media addicts, rejoice: No longer will you have to crop your friend's face out of a photo when you upload to Instagram.

On Thursday, Instagram announced that in addition to the traditional square photos, users can now post photos and videos that are portraits and landscape formats. When uploading a photo, users just need to tap the format icon if they want to choose one of the other options instead of settling for square.

Related: 10 U.S. Companies With Radically Awesome Parental Leave Policies

"It turns out that nearly one in five photos or videos people post aren't in the square format, and we know that it hasn't been easy to share this type of content on Instagram: friends get cut out of group shots, the subject of your video feels cramped and you can't capture the Golden Gate Bridge from end to end," reads a post announcing the update on Instagram's blog.

The new update will also allow for all filters that you can use on photos to be applied to videos. In the blog post, the company also mentioned it expected the option to post videos in widescreen to allow for an influx in cinematic posts – though, recently the option to host vertical videos has become just as important with the rise of Snapchat.

Related: You Can Now Schedule Instagram Posts Through Hootsuite -- But There's a Catch

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

JPMorgan Shuts Down Internal Message Board Comments After Employees React to Return-to-Office Mandate

Employees were given the option to leave comments about the RTO mandate with their first and last names on display — and they did not hold back.

Innovation

4 Ways Market Leaders Use Innovation to Foster Business Growth

Forward-thinkers constantly strive to diversify and streamline their products and services, turning novelties into commodities desired by many.

Living

Join Costco's Gold Star Membership Today and Receive a $45 Costco Shop Card by Email

Don't miss your chance to get a one-year Costco Gold Star Membership while it includes $45 you can spend online or in-store

Branding

How Introverts Can Lean Into Their Strengths and Unleash Their Personal Branding Superpower

Introverts are just as well-equipped as extroverts to share their thoughts and messages on social media platforms. Learn why and some tips on how to build confidence and get started on your personal branding journey.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Side Hustle

'Hustling Since Middle School': She Started a Side Hustle on Facebook Marketplace — Then a 'Game-Changer' Grew It to $25,000 a Month

Leena Pettigrew's "entrepreneurial spirit" inspired her to build a business with earnings that outpaced her full-time income.