Making H&R Block More Digital The president and CEO of H&R Block discusses his eclectic career path, openness to learning and how his company is adapting to digital-first.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Jeff Jones is the president and CEO of H&R Block, the tax prep company. He talks with #ThePlaybook host David Meltzer about his career path, being a lifelong student, balancing fatherhood and business and how his company is continuing to transform during the pandemic.

Jones discusses his eclectic career and how his retail experience with a focus on marketing and digital prepared him for his current role at H&R Block. He talks about the lessons he learned from his mom & pop entrepreneur parents and as a baseball catcher during his year at Fork Union Military Academy.

Jones talks about shifting his focus mid-career and reprioritizing his family, learning from his kids to listen as much as he speaks, asking questions rather than preaching.

Jones outlines H&R Block's transformation from a brick-and-mortar-based tax company to a combination of retail and digital, shifting their online offerings to incorporate DIY tax prep tools while prioritizing connecting customers with tax professionals. He also talks about the persistent need for retail locations despite the pandemic, including the needs of customers to have confidential face-to-face conversations with tax preparers.

Related: Taking Control of Your Brand

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Nobody Ever Gave Me Anything': More Boomers Say They're Not Transferring Wealth to Family Until They're Dead

A new survey from Charles Schwab found boomers are more hesitant to distribute their wealth than other generations.

Marketing

7 Local SEO Strategies I've Used to Help Businesses Boost Their Revenue 10x — Especially Blue-Collar Companies

Discover actionable local SEO strategies for service-based businesses like pest control or auto glass repair. Boost visibility, reviews and leads with these tips.

Business News

Fans of Costco's $1.50 Hot Dog Combo Are In for a Big Surprise

Costco CEO Ron Vachris announced a change that's coming soon to the company's food courts.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'When You Lock Up Products You Lock Out Customers': CVS Is Testing an App That Lets Shoppers Unlock Store Cases Themselves.

CVS is testing new functionality on their CVS Health app that allows users to unlock those annoying plexiglass cabinets.

Business Solutions

Business Owners are Cancelling Their OpenAI Membership for This Less Expensive Alternative

1min.AI gives you lifetime access to GPT-4o, Midjourney, Gemini, and more with no recurring costs.