Selling Emergency Preparedness With Optimism Simon Huck, CEO and founder of emergency prep kit company Judy, discusses how ill-equipped most people are for a disaster.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Simon Huck is the CEO and founder of Judy, which sells emergency kits, and the principal owner of the public relations company Command Entertainment Group. Huck talks with #ThePlaybook host David Meltzer about emergency preparedness, including the negative perceptions of emergencies and how planning is more critical than supplies.

Huck discusses his professional background in public relations and entertainment marketing and how it led him to seek mission-focused work. He talks about Judy's origins as an evolution of his attempt to develop better shelf-stable foods and his discovery of a market for emergency preparedness kits for families.

Huck says 60 percent of American families don't have supplies for an emergency. He says that Judy's mission is to make emergency preparedness part of households with the kits serving as a starting point for conversations about emergency planning.

Huck talks about the company's optimistic messaging, the challenges of debunking misconceptions about emergency planning and how COVID-19 affects traditional emergency preparedness plans with the prospect of "double disasters" — addressing social distancing in temporary shelters for victims of a hurricane, for example.

Related: Get Creative With Your Communication

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.

Leadership

Why Do Employees Resist New Ideas? How to Spot Hostility Towards Change (and Overcome It)

Say the word change, and people will go running for cover. If you pay attention, you can spot resistance to change and take three simple steps to get ahead of it.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Fans of Costco's $1.50 Hot Dog Combo Are In for a Big Surprise

Costco CEO Ron Vachris announced a change that's coming soon to the company's food courts.

Franchise

This Travel Franchise Turns Your Passion for Vacations Into a Money-Making Opportunity

Whether you're working from home, traveling or connecting with clients at their convenience, this franchise adapts to your lifestyle.