She Flew Around the World to Make This 60-Second Pitch In the season 7 premiere of 'Entrepreneur Elevator Pitch,' the stakes could not be higher for one entrepreneur.

By Matthew McCreary

Welcome back to Entrepreneur Elevator Pitch, the show that invites ambitious entrepreneurs to step into the Entrepreneur Elevator, then gives them just 60 seconds to grab the investors' interest. There are no restarts, no do-overs. Once the clock starts, it is go time. If the investors like the pitch, the doors open into the boardroom and the negotiating begins. If they don't? The elevator gets sent back down with no deal.

The premiere of season 7 features some familiar faces and some new blood on the investor side: Peter Goldberg, founder of PLG ventures and Elevator Pitch host; Nicole Walters, CEO and founder of Inherent Learning Company; Marc Randolph, co-founder and first CEO of Netflix; and Kim Perell, CEO of 100.co.

Related: Elevator Pitch Ep. 8: 'Imagine If Jimi Hendrix and Beethoven Got Together for an Epic Jam'

The first pitch comes from Apothékary Founder Shizu Okusa, who quit her job at Goldman Sachs to enter the wellness industry. Okusa is all business in the relaxed interview setting that introduces her to the audience, explaining Apothékary as a natural pharmacy that offers natural alternatives to over-the-counter products for stress, skin and beauty. The company also personalizes herbal medicines for its clients.

However, in her timed and pressure-filled pitch, Okusa makes an obvious mistake almost as soon as the elevator doors shut. Will she be able to recover and deliver the sort of pitch that sways our judges?

Watch the full episode above to find out and see more great pitches.

Season 7 of Entrepreneur Elevator Pitch is brought to you by Amazon Business with support from State Farm* and T-Mobile for Business. New episodes stream Wednesdays on entrepreneur.com. Follow Entrepreneur Elevator Pitch on Facebook, YouTube and IGTV.

*State Farm Mutual Automobile Insurance Company is not involved with the judging or prize distribution of this contest hosted by Entrepreneur
Matthew McCreary

Entrepreneur Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at Entrepreneur.com.

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