Get All Access for $5/mo

Take This Survey to Help Determine What Makes a Great Networker Today A survey of business leaders 20 years ago identified five traits of the best networkers. Is that relevant with ubiquitous smartphones and social networks?

By Ivan Misner

Opinions expressed by Entrepreneur contributors are their own.

PeopleImages.com | Getty Images

I've been writing this monthly column for Entrepreneur.com for almost 15 years! After all these years, I still find that there are many misnomers about what business networking should, or shouldn't be about. Many people think that business networking is basically about direct selling. Others think that is about relationship building. What do you think makes a great networker?

In the late 90s, I surveyed more than 2,000 people in several countries asking them what it takes to be a great networker. Back then, the top five characteristics of a great networker were:

  1. Follows up on Referrals
  2. Positive Attitude
  3. Enthusiastic/Motivated
  4. Trustworthy
  5. Good Listening Skills

Related: 20 Habits Holding Me Back From Being a Millionaire

Much has changed since the 1990's, including the advent of the internet, and I am curious to see if people think the traits of a great networker are different today from almost 20 years ago. Recently, I started asking hundreds of business people around the world to list all the traits that they think make a great networker today. From this open-ended survey, I received a pretty substantial list of different and distinct characteristics from my list in the 90's, including: approachability, reputation, experience, social media expertise and collaboration.

This made me wonder if the traits that people thought were important in the 90's relating to networking are still important today. Consequently, I've produced an updated survey including some of the new traits suggested by people to see what makes a great networker in this century. It will be interesting to see how, if at all, that it differs.

Related: 10 Bad Habits You Must Eliminate From Your Daily Routine

What do you think are the top characteristics of a great networker today? Take this really short survey and let me know. I'd particularly like any observations as to why you chose the characteristics that you did and how you see them applying to you in business. I'll publish the results early next year.

Ivan Misner is the founder and chief visionary officer of BNI, a professional business networking organization headquartered in Charlotte, N.C. He is the co-author, with Hazel Walker and Frank De Raffele, of Business Networking and Sex: Not What You Think (Entrepreneur Press, 2012).

Ivan Misner

Entrepreneur Leadership Network® VIP

Bestselling Author

Dr. Ivan Misner is a New York Times bestselling author and co-author of the bestselling book, Networking Like a Pro (Entrepreneur Press 2017). He is also the founder and chief visionary officer of BNI, the world's largest referral marketing and networking organization.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

'Jaw-Dropping Performance in 2024,' Says a Senior Analyst as Nvidia Reports Earnings

Nvidia reported its highly-anticipated third-quarter earnings on Wednesday.

Marketing

How Small Businesses Can Leverage Dark Social to Drive Word-of-Mouth Marketing

Dark social accounts for 70% of social media shares and is crucial for small businesses. Here's how you can tap into this hidden marketing opportunity.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.