Online Marketing
How AI Is Transforming the SEO Playbook — and What Businesses Must Do to Ensure Long-Term Relevance and Visibility
As AI-driven search evolves, traditional keyword SEO is giving way to entity optimization, a smarter, intent-driven approach that prioritizes relationships and context. Learn how entity SEO is reshaping search and why it's the key to staying competitive in an AI-powered world.
Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game
Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his unmatched speed and agility. Nana Dadzie, Curry Brand's head of marketing, aims to build a lasting legacy by blending narratives and playful storytelling inspired by the enduring success of Jordan Brand.
The Three TikTok Trends Every Marketer Should Know in 2025
81% of users have stated TikTok has introduced them to new topics and trends they didn't know they liked.
The 3 Pillars Every Business Owner Needs to Unlock Explosive, Sustainable Growth
Integrate business development, marketing and sales into a unified strategy to transform your SMB into a sustainable growth engine that drives consistent revenue and builds trust — no Fortune 500 resources needed.
92% of Employees Multitask During Meetings — Here's How to Turn Online Calls into Simple Emails
Too many online meetings is a common affliction these days, a digital plague that has infiltrated every corner of the modern workplace.
Cross-Channel Marketing Can Transform Your Small Business — Here's How to Build a Winning Strategy
Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand experiences across social media, email, websites and beyond.
These 4 Storytelling Elements Will Empower Your Brand in 2025
Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling.
How to Supercharge Your Brand With Celebrity and Influencer Partnerships
There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.
3 Steps to Optimize Your 2025 Marketing Budget and Get Results
Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.
Your IPO Could Fail If You Don't Follow These Communication Strategies
Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO activity surges. PR and marketing teams play a vital role in shaping a company's narrative, managing media relations and building investor trust throughout the IPO process.
How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies
Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.
Trying to Reach a Multi-Generational Audience? Here Are the 3 Elements Your Marketing Strategy Must Include.
Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to connect with audiences spanning Boomers to Gen Z and beyond.
Free Webinar | February 26: How to Avoid 3 Costly and Common Marketing Mistakes
Join our 2/26 webinar with author and coach Darcy Juarez to learn time-saving and money-saving tips to refine your messaging and reach your audience effectively. Register now!
Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral
In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula, can it be reliably reproduced for multitudes of companies and businesses? Read on to learn why the answer is a complex combination of "yes" and "no."
Sending A Last-Minute Marketing Email? Follow This 7-Step Checklist to Avoid Making These Costly Mistakes
Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.