Online Marketing: Page 2
92% of Employees Multitask During Meetings — Here's How to Turn Online Calls into Simple Emails
Too many online meetings is a common affliction these days, a digital plague that has infiltrated every corner of the modern workplace.
Cross-Channel Marketing Can Transform Your Small Business — Here's How to Build a Winning Strategy
Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand experiences across social media, email, websites and beyond.
These 4 Storytelling Elements Will Empower Your Brand in 2025
Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling.
How to Supercharge Your Brand With Celebrity and Influencer Partnerships
There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.
3 Steps to Optimize Your 2025 Marketing Budget and Get Results
Focus on quick-result strategies, testing channels and scaling gradually to optimize your 2025 marketing goals.
Your IPO Could Fail If You Don't Follow These Communication Strategies
Effective communication strategies are key to ensuring a successful transition to the public market, especially as IPO activity surges. PR and marketing teams play a vital role in shaping a company's narrative, managing media relations and building investor trust throughout the IPO process.
How Meta Generated $32 Billion in Ad Revenue Last Quarter — and How You Can Create Million-Dollar Weekends Using the Same Strategies
Meta's staggering $32 billion quarterly ad revenue isn't just about size; it's about strategy, systems and execution as well.
Trying to Reach a Multi-Generational Audience? Here Are the 3 Elements Your Marketing Strategy Must Include.
Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to connect with audiences spanning Boomers to Gen Z and beyond.
Free Webinar | February 26: How to Avoid 3 Costly and Common Marketing Mistakes
Join our 2/26 webinar with author and coach Darcy Juarez to learn time-saving and money-saving tips to refine your messaging and reach your audience effectively. Register now!
Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral
In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula, can it be reliably reproduced for multitudes of companies and businesses? Read on to learn why the answer is a complex combination of "yes" and "no."
Sending A Last-Minute Marketing Email? Follow This 7-Step Checklist to Avoid Making These Costly Mistakes
Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check before hitting send.
Your Most Powerful Marketing Weapon Is Hiding in the Finance Department — Here's Why
Transform your marketing leadership by turning finance from a barrier into a strategic ally. Learn how aligning with your finance team can drive unprecedented growth and innovation.
How Connecting With the Right Audience Drives Long-Term Business Success
Here's how targeted lead generation can help you unlock higher conversions, stronger brand loyalty and scalable growth.
5 Effective Strategies to Boost Your Business's Online Presence
Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.
The End-of-the-Year Marketing Checklist That Helped Triple Our Annual Revenue Growth
List your marketing metrics and check them twice if you want bigger returns. Here are seven strategies I used to triple our annual revenue growth.