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News and Trends

Government Proposes To Ban Online Betting Advertisements On Social Media Platforms: Report

It is advised that social media platforms must also display that a certain online game has been registered with the self-regulatory body

Data & Recovery

Uncover The Dangers of Targeted Ads and How You Can Escape Them

Are targeted ads stalking you? We must begin to think more carefully about how our data is used to shape our opinions and take back ownership of our preferences by bursting out of our information bubbles.

News and Trends

Government Warns Industry Bodies To Comply With Surrogate Advertisement Guidelines

The guidelines stated that no surrogate advertisements or indirect advertisements shall be made for goods or services whose advertising is otherwise prohibited or restricted by law

Marketing

Here's an Ad that Sucks. Here's How to Fix It.

To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!

Marketing

How This Ad Agency Got the Attention of An Entire Nation

The Blank Edition campaign has become part of the Lebanese zeitgeist.

Marketing

How a Throwaway Joke Became an Award-Winning Ad Campaign

In our 'Creative Conversations in Advertising' series, Creative Director at Goodby Silverstein & Partners Tristan Graham and Entrepreneur magazine Editor in Chief Jason Feifer discuss the birth of a very funny (and impactful) commercial.

News and Trends

Government Issues Advisory For Advertisements On Online Gambling And Betting Platforms

The information and broadcasting ministry said advertisements on online betting are misleading and pose socioeconomic risk for consumers

Growth Strategies

It's a Mad, Mad, Mad, Ad World!

There are many factors that determine the success of a brand and the revenue that follows and there is no "one size fits all"

Growth Strategies

IPL Ads By Startups: Will The Race To Become Household Names Work?

At present, the most talked about ads are not from well-established brands but from two startups, and they have got people talking

Technology

Digital Ad Transparency Through Programmatic Means

The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media

News and Trends

[Funding Alert] AdEasy Raises Funding From Japan's E-gift Service Provider Giftee Malaysia

The fresh funds bring AdEasy's valuation to RM17.5 million (approximately US$4.1 million)

Marketing

Indian Consumers Don't Trust Advertisements, Says a Study

In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements

Marketing

Lessons to be learned from the Asian Digital Ad Industry

In a modern and culturally diverse society, content in ads should not be taken lightly

Marketing

Experience Centers as the 'New-Age' Marketing in the India of 2019

Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves

Growth Strategies

Marketing in the Third Dimension

All that you need to know about digital marketing