Advertising Strategies: Page 7
OKCupid Asks Customers to Help Remove Ads From Site
Rather than lose money to customers who had installed ad blockers, the online dating site asks users to donate money to make the site ad-free.
Omnicom, Publicis Merger Reveals Big Data's Influence on Ad Business
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
New Google Tool Helps Businesses Deliver Better Online Ads
The tech giant today released a new resource that explores how different marketing tactics influence online buying behavior.
5 Pay-Per-Click Mistakes That Can Cost You Money
Tips for steering clear of common advertising pitfalls.
Local Advertising Connects With Customers Using Inside Jokes
Consider 'out-of-home' ads to connect with locals.
How a Dollar Shave Club's Ad Went Viral
Sales skyrocketed after an irreverent video became a Youtube hit.
Show Customers Why They Should Trust You
Using proof can help establish strong relationships with your customers.
5 Ways to Transform Facebook Page Apps into Free Advertisements
Learn how to use Facebook's redesign to get your customer's attention.
How to Make Facebook Ads Work for You
A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
Driving Awareness with Vehicle Advertising
You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Social Advertising: Like, Share, Retweet ... Buy?
Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
Kiip: A Win-Win for App Developers and Advertisers
When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Twitter Makes Room for Your Ad Dollars
Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
Storytelling Expected to Score Big in 2012 Super Bowl Ads
Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.