Behind the Brand: Page 2
How You Can Use Your Story To Sell Your Brand
Markets and customer bases are growing, but this hasn't dehumanised business. If anything, it's made the importance of telling your story and standing out from the crowd that much more important. Here's how you can use a story to sell your brand.
The Smarter Way to Humanize Your Company's Use of Twitter
It's the people behind the logo who make the brand truly memorable.
The 10 Biggest Mistakes in Personal Branding
Quit sabotaging your personal brand with these embarrassing blunders.
5 Rules of Branding That Will Make You A Sought-After Superstar
Customers stick with companies they like and remember for the long haul. Ask yourself, "What does my brand represent?"
5 Ways to Turn Mere Followers Into Devoted Brand Ambassadors
You will never sell yourself more persuasively than your enthused customers can.
The Holiday Marketing Campaign Hall of Fame (Infographic)
See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
You Need a Strategy for Branding Yourself Online as a Thought Leader
Adroit use of social media is essential for highlighting your industry knowledge.
Here's What Brands Can Learn From Hillary's Grassroots 'Differentiator'
How political campaigns find and energize volunteers is a model for finding brand evangelists from among your best customers.
7 Misconceptions About Brand Engagement That Derail Digital Campaigns
Your logo isn't your brand, and attention-grabbing tactics actually will turn consumers away.
Branding Lessons From the Presidential Conventions
Marketing is a spectator sport, which makes it easy to learn from the political arena.
7 Irresistible Tips To Transform Your Product Into a Brand
First things first! Your product should solve a unique problem or solve a problem uniquely
The 7 Stages Of Branding
Brand building is the most important factor to pay attention if we want to exist in long run.
What Helps a Brand Make A Comeback? Here's What BPL Did To Get Things Back On Track!
Company did not compromise on pricing despite being on an e-commerce platform
The #1 Secret to Building Your Perfect Personal Brand
I'm going to let you in on an insider secret. Brand building is actually a misnomer.