brand ambassadors: Page 2

Branding

When Burnout on the Job Occurs, This Travel Company Turns Its Employees Into Entrepreneurs

G Adventures provides low-interest loans to its employees to start tourism-related businesses that provide a win-win for everyone.

Marketing

Brand Ambassadors v/s Influencers: Who Should You Pick for Brand's Marketing?

Three-times Asia-Pacific Cup rally champion Gaurav Gill spoke about why is it relevant to have brand ambassadors over influencers for the brand's marketing

Culture

Your Company Needs an Innovation Culture, Not an Innovation Team

You don't become an innovative company by hiring a few people to work on it while everybody else goes through the motions.

News and Trends

How Celebrities Can Help Corporates Maximize Philanthropic Effort

Ace Australian cricketer Brett Lee shared with Entrepreneur India what motivates him to engage in philanthropic activities.

Marketing

Your Startup's Most Important Investment Is Customer Education

Turn your customers into cheerleaders with these strategies to boost the power of your educational content.

Branding

Beauty Entrepreneur Bobbi Brown Shares Her Secrets to Building a Brand With a Cult-Like Following

In our upcoming episode of 'Tough Love Tuesday,' the woman behind the namesake beauty brand will share what it takes to get a tribe of people to adore your company.

Marketing

Looking for a Brand Ambassador? Hire a Teacher.

But, first, here are 4 things you need to know before you hit up the faculty at your kids' school.

Marketing

4 Ways to Build Your Brand Ambassador Dream Team

Lyft, The Skimm and others have won followers and market share by attracting ambassadors happy to spread the word in their trusted circles.

Marketing

#7 Brand Strategies to Build a Great Online E-commerce Brand

There are certain thumb rules which remain static for any e-commerce brand irrespective of the genre

Lifestyle

#8 Things Entrepreneurs Can Learn From Zumba

In a competitive market where there are hundreds of different ways to get healthy, every person has a different expectation from a workout routine and Zumba saw this need early on

Marketing

6 Keys to Increasing Your Revenue in a Declining Market

King's Hawaiian isn't the cheapest bread, but it's crazy popular. There's a lesson in there for you.

Leadership

Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook

In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.

Growth Strategies

Does Your Brand Need A Face To It? Entrepreneurs' Views Differ

Celebrity branding or endorsements can do wonders to brands- Really?

Growth Strategies

Points You Should Keep In Mind To Choose A Celebrity As Brand Ambassador

If you feel you have hit a wall, don't hang around, move to the next celebrity on your list.

Marketing

So, What's a Brand Ambassador and Why Are They Important?

Nobody does sales better than anybody who has bought a product and is raving about it to their friends.