Brand Building
Wildly Popular McDonald's Spinoff CosMc's Will Expand to 10 Locations This Year. Find Out Which Cities Will Get An Outpost.
CosMc's, which debuted in Illinois last year, has four locations and six more planned, including one in a new city.
How Investing in This Unorthodox Business Strategy Can Produce Strategic Results
Going against the grain of conventional thinking can often lead to significant business wins. At Anago Cleaning Systems, leaning into one factor during economic downturns has proven a sucessful long-term strategy.
How To Leverage Social Media to Optimize PR Success and Increase Your Brand Awareness
Entrepreneurs can establish authority and trust in their industries through the strategic use of social media, leveraging platforms for podcast appearances, guest posts, and consistent, quality content that aligns with their brand's mission.
From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding
Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Discover the Transformative Power of Words in Building Your Brand
Using the right words in building your brand, whether it's your personal or company one, allows you to evoke emotions, create connections and establish credibility and authenticity. Here's how.
5 Steps to Position Your Brand for Maximum Success
A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.
How I Could Have Saved Toys "R" Us — a Lesson in Brand Building
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.
Learn how to build a strong brand and a loyal customer base.
What Is Earned Media and What Is Its Value?
Earned media coverage is one of the most powerful tools for brands to encourage consumer trust and credibility.
10 Ways You Are Ruining Your Personal Brand
Do you minimize the worth of your brand? If you're doing the following, you could be doing it.
How to Build Strong Relationships With the Media (and Why It's Vital to Your Success)
Building positive, authentic relationships with members of the media is crucial to your business and its future growth. Here's why.
6 Marketing Pitfalls That Can Haunt Your Company
From lack of compelling content and proper analytics to data that's too siloed, how to avoid the most prominent marketing department bugaboos.
The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape
How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.
You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.