Brand Identity: Page 3
You Can Create Demand for Your Business With the Right PR Strategy. Here's How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy.
Customers want their experience to be as close to what the founder intended as possible.
Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead
A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.
You're Not Just Selling a Product or Service — You're Selling Your Brand Story. Here Are 3 Steps To Ensure It Sells.
Many brands fail to tell a compelling story and to the right audience. Here are three steps to ensure you're getting it right.
If You're Not Thinking About Brand Equity, You Should Be. Here's Why.
Businesses must consistently deliver frictionless experiences that cater to customer needs and preferences.
How To Build A Brand in 10 Days: Tips and Tricks for the Digital Age
With the rise of social media, our increasingly digital world has completely changed the landscape of how we think about branding today.
How to Build a Successful Personal Brand in 5 Simple Steps
Everyone has a personal brand. But not everyone knows how to make their brand work in their favor.
Should Your Brand Take a Stand? Here Are 5 Critical Steps For Getting It Right.
The question isn't whether brands should take a stand but how and when.
How an Outdated Brand Story Can Plateau Your Business
Contrary to popular belief, your brand story is so much more than a nicely written one-page manifesto you delegate to a copywriter.
Why is Your Video Marketing Failing? Employ These 4 Best Practices To Ensure Your Strategy is Aligned With Your Company's Goals.
Launching headfirst into video marketing without understanding how it aligns with your brand's overall strategy is a recipe for disaster. Employ the following best practices to ensure your video marketing concepts are in sync with your company's goals.
Want to Increase Sales? Leverage this Brand Hack
It's important to work on increasing your brand awareness if you want to succeed in today's highly competitive business environment. This guide offers some helpful tips to help you boost your brand's visibility both online and off.
Does Your Company Need A Rebrand? Here's Why, When and How You Should Do It.
Rebranding can help your business or organization stay competitive and relevant in today's ever-changing marketplace.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.
3 Reasons Your Audience Isn't Buying From You (Even If They Love You)
Spoiler alert: It's not because your story is too boring or your audience doesn't care.
3 Commonly Overlooked Strategies Necessary for Starting, Building, Pivoting or Expanding Your Business
Are you starting, building, pivoting, or expanding your business? What type of marketing strategies are needed, and how should a financial prediction statement or proforma be structured to get started?