Brand Identity: Page 3
Your Brand Definitely Has a Voice. But Is It the One You Want?
"What kind of brand voice conveys such a crazy ambitious mission?" Six founders on figuring out what their brand should sound like.
This $12 Billion Startup Nearly Imploded. When the Founders Revealed Their Wild Plan to Save It, Their Team Was Like, 'Whaaat?'
Brex made a corporate credit card that was a runaway success. But when they started making a bunch of other stuff, things went south. So they came up with an ambitious plan to reverse course.
How to Control the Google Search Results for Your Name
Harness the power of SEO to take control of the search results when people look you up on Google.
12 Brand Archetypes and How They Can Help Your Business
Let's examine how popular brands, such as Disney and Tesla, employed these archetypes to boost loyalty and bottom-line results, and how you can apply these archetypes to your brand too.
How to Craft a Powerful Brand Narrative for Your Startup
Developing your startup brand with a compelling angle begins with solidifying your unique narrative and story.
How to Maintain a Cohesive and Engaging Personal Brand That Will Set You Apart from the Competition
Crafting a consistent, memorable personal brand is essential for creating a connection and building trust with your audience. Here are three strategies to help you achieve this goal.
5 Steps to Position Your Brand for Maximum Success
A winning branding strategy includes assessing core competencies and creating a value proposition that drives growth and builds goodwill.
How Leadership Influences a Brand's Identity For Consumers
Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader
3 Steps to Building a Brand That Resonates in a Crowded Industry
Here are three key steps to building a brand that stands out.
Four Trends You Need To Consider For Your Business' Strategic Communications In 2023
From the rise of social media, to the increasing importance of brand authenticity, businesses need to embrace a strong foundation that is centered around transparency, authenticity, and new technologies.
How Paid Media Can Increase Your Brand's Value
In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.
An Introvert's Guide to Building a Personal Brand
Uncovering your personal brand does not require extroverted personality traits. Here are a few tips for introverts who want to uncover theirs.
You Can Create Demand for Your Business With the Right PR Strategy. Here's How.
Align your PR content with your core values to create a more authentic and cohesive brand identity that resonates with consumers.
What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy.
Customers want their experience to be as close to what the founder intended as possible.
Before Spending Thousands on Custom Designs, Prioritize This to Elevate Your Brand Instead
A beautiful design will attract the eye, but the message is what gets a potential customer to move forward. Before spending thousands of dollars on custom visual branding, elevate your brand with messaging that resonates.