Brand Identity: Page 5
The 5 Biggest Mistakes Companies Make When Designing a Logo
Your logo is your business identity -- it can be difficult to get right, and incredibly easy to get wrong.
Ready to Expand Your Brand? Don't Make These 4 Critical Mistakes
Make sure you know why you want to expand, make sure you have the cash required to expand -- then avoid making these four mistakes.
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
Why Staying Grounded as a Founder is More Important Than Raising Capital
As a social impact startup, scaling our startup is rooted in our values and not in how much we raise.
This Simple Ecommerce Strategy Will Unify All Your Sales Channels
Building a memorable brand in the hyper-competitive ecommerce landscape has never been more challenging. This article offers actionable advice on how brands can rise above the ecommerce noise and stand out from their competition.
The Business of Harnessing the Power of Social Media
As business owners and entrepreneurs look to harness the power of social media in a shifting digital landscape, they will need to have an excellent grasp of social media fundamentals and keep up with evolving social media trends.
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
4 Strategies for Pitching Company Stories That Rise Above the Noise
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.
5 Challenges Confronting Every Business and Their Personal Brand
Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry
How to Cultivate a Customer-Centric Approach to Brand Building
Get a clear understanding of the differences between the top-down and bottom-up business approaches.
How Success Is Happening For Kyle Courtright
Brand designer Kyle Courtright went from working with $50 to working with fortune 500s.
The Unwritten Rules of Naming Your Business
You may not know it, but your industry has unwritten rules when it comes to business names. Find out what yours might be so you can craft a name that resonates with your customers.
Could This Watch Company's Legal Battle Change Trademark Law Forever?
Can you create a product that references, parodies, or uses parts from another brand? Many entrepreneurs are trying...and then getting sued. But the law is far from settled. This is the story of one startup that fought back and might just help change the way brands are built.
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
Define Your Brand Identity in 3 Steps
Developing your brand identity is far more than just a logo.