Business in Transformation: Page 2

Growing a Business

6 Signs It's Time to Turn Your Startup in a New Direction

Few startup ideas are perfect; that's why it's important to recognize when you need a course correction in your idea, pitch, product or execution.

Making a Change

From Profit to Purpose: Making the Shift From Me to We

Raj Lahoti on turning obstacles into opportunities.

Marketing

Groupon Moves Deeper in the Discount Space With 'Freebies'

The daily-deal site has added a new category to its repertoire that includes digital coupons, promotion codes, giveaways and samples.

Growing a Business

Mastering Change: What You Can Learn From KFC and Instagram

The most successful entrepreneurs know when to shift direction because their businesses need it. Here are three guideposts to help you along the way.

Growing a Business

How to Always Be Ready to Adapt Your Business to Change

Adapting to change quickly is a key way to ensure your business enjoys sustained growth. Here are six ways to make sure you're ready.

Growing a Business

How Online Direct Sales Saved This Luxury Business

The financial crisis forced Vero Linens to find a new target market.

Growing a Business

The Big Company That Got Nimble

Chinese Appliance maker, Haier Corporation, transformed itself from a small refrigerator maker to the world's largest appliance company by putting more power in the hands of employees.

Fundraising

How to Find a Personal Trainer for Your Business

College Trep AJ Agrawal dishes about how he and GreekPull co-founder built a stellar team of mentors -- and you can too.

Business Ideas

Brand Shop 'Taps' Into Its Expertise to Build Brewery

With traditional advertising revenue shrinking, TBD of Bend, Ore., diversifies its branding business by selling craft beers.

Starting a Business

A Foodie Startup Nixes Web for Brick-and-Mortar Shop

Freshfully started as a virtual marketplace for finding local food. When connecting buyers with their farm-fresh fare proved tricky, the Alabama startup shifted to a traditional street-side model.

Innovation

Act Now, Assess Later: One Company's Real-Time Transformation

Translation goliath LanguageLine Solutions needed to make a quick transition into on-demand video interpretation or risk losing market share to its sprightly competitors.

Innovation

What Can Your Company Learn From Lego?

Unbridled innovation nearly crushed the Danish toymaker. Everything started to click when it focused on making smaller, more controlled, changes.

Business Ideas

This Startup's Biggest Hurdle Became Its Greatest Opportunity

TalentBin's founders' plan to foster peer reviews of job candidates didn't pan out, but it paved the way for an even bigger idea -- finding those job candidates in the first place.

Marketing

Catering to Boomers, a Cell Phone Company Takes Off

Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.