Business Names
Branding Your Name: A Double-Edged Sword
Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
What To Name Your Startup?
When you are so passionate about your venture, why should you name your dream just anything?
The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson
Before you skimp on hiring a branding pro, consider George Mason University's bungled attempt to honor the late Antonin Scalia.
Your New Business Name Should Be Memorable, Spell-able and Available
Follow these five tips to settle on what is one of the most important aspect of a new company -- its name.
8 Business Name Mistakes That Investors Hate to See
Names can imply strength, value, connection or friendliness, or they can set opposite tones.
The Name Game: Christening Your Business for Success
The name of your business has to encapsulate the practical usefulness of your products or services for your customers, signal your differentiation from competitors and embody the philosophy of your company.
How to Choose a Great Name for Your New Business
Follow these tips to create a name that embodies exactly what you want your new business to represent.
3 Vital Things to Consider Before Naming Your Company
Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
7 Terrible Naming Mistakes Entrepreneurs Make
Your company name will get used more and last longer than any other investment you make in your business. It's important that you get it right the first time.
7 Tips for Naming (or Re-Naming) Your Company
Naming a business is not something to be taken lightly: A company's entire branding is dependent on the name. Here are a few tricks on naming your business.
Identity Crisis -- Your Website Name Isn't Available
An unhappy sign you really did come up with the perfect URL is somebody else registered it already. Here are three options for getting your good name back.
Make Your Company's Name Unforgettable
Your business will stand out with these tips for naming a new venture.
4 Business-Naming Tips for Branding Success
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
6 Tips for Crafting a Killer Business Name
Social entrepreneur and educator Steve Mariotti on why naming your business is one of the most important decisions you'll make.
Young Entrepreneur's 10 Most Popular Stories of 2012
From inspiring quotes and giant-brand mishaps to tips on starting up and growing a business, here are the stories that became our readers' favorites this year.