Campaign: Page 4
From Startup to the White House: 3 Key Campaign Trail Lessons for Entrepreneurs
President Barack Obama's 2008 campaign chief shares what made the operation a resounding success.
How You Compete Matters More Than Winning Or Losing
Do you operate on faith, or fear? When you play dirty and smear the competition, you can end up shutting down future opportunities.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Uber Hires Former Obama Campaign Manager to Battle the 'Big Taxi Cartel'
David Plouffe, President Obama's former campaign manager and White House adviser, will now oversee global branding, communications and policy for
Diet Coke Campaign Fizzles After Consumers Mock 'You're On Coke' Snafu
Diet Coke's new ad was looking to target a young, professional demographic, but after bloggers teased the beverage giant about a possible drug reference, the campaign, well, went flat.
E*Trade Ditches Its Famous Talking Baby
After featuring talking babies in its much-beloved ad campaigns for seven years, E*Trade is moving in a new direction.
9 Mistakes Killing the Success of Your Pay-Per-Click Advertising
Think pay-per-click advertising is dead? Think again. This advertising approach continues to make waves, and if you want stay on top, avoid these nine mistakes.
6 Tips for Creating an Effective Internet Direct Mail Campaign
Getting direct mail prospects to visit your site isn't hard if you follow this direct mail expert's advice.