Click Through Rates
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
The Email-Marketing Death Spiral Begins When You Think More Is Better
You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.
Zero Is the New No. 1 (At Least for Google Ranking)
Snag Google's coveted featured-snipped spot, and you could increase your click-through rate by more than 180 percent.
How Often Should You Send Marketing Emails?
There's no magic number. Find your sweet spot.
How Mobile-Friendly Is Your Website? If You Don't Know, You're Missing Out on Sales.
Mobile isn't an option any more. Your customers are on the move and you'd better be, too.
6 Ways to Boost Sales With AdWords Expanded Text Ads
Soon, you'll have 50 percent more ad text. Use it wisely.
How to Increase Your Organic Click-Through Rates
You've got to grab readers and haul them into your content. Here are 5 ways to do that.
2 Steps to Gain 32,000 Visitors in, Yes, 1 Day
The secret is 'strategic posting.' Here's how to do it.
U.S. States With the Lowest Click-Through Rates Are Also Those With the Lowest Obesity
Data demonstrates that the states responsible for creating digital ad technology also happen to be the ones least likely to react to them -- probably because everyone's outside running or skiing or just being healthy in general.
How to Create a Killer Instagram Ad in Under 10 Minutes
Instagram has a great audience, and the best part is that advertising to your target on the platform is simple.
6 Email-Marketing Techniques That Boost Click-Through Rates
How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Ad extensions entice more clicks. Here are six different ad extensions you can try.
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
Is Paid Search Ineffective for Online Marketing?
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
Leveraging Big Data to Boost Click-Through Rates
Retention Science uses predictive algorithms to create automated marketing campaigns for companies based on customers' buying patterns.