Company Names
He Names Brands for Amazon, Meta and Forever 21, and Says This Is the Big Blank Space In the Naming Game
Naming specialist Ragen Alexander says that companies often get stuck thinking they must have a few popular qualities in a brand name. But they're missing big opportunities to capitalize on language in other ways.
Should You Re-Brand Your Startup Before Launching? Only If This Trait Applies to Your Business
Brand building is hard. Deciding to spend the resources to rebrand pre-launch is harder.
5 Common Challenges Entrepreneurs Face When Creating a Brand Name
Naming your brand is a major step for any entrepreneur and comes with a unique set of challenges.
7 Ways to Make an Unforgettable Business Name
Want people to remember your business's name? These seven strategies can help.
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
Compiling Your Brainstorming Results into Real Business Names
Here's one way to take all your business name ideas and narrow your options to something workable.
Why Spelling, Pronunciation and Sound Matter When You Name Your Business
Learn why these three factors can make or break your business.
3 Factors That Will Determine How Unusual Your Business Name Can Be
An unusual business name can work in your favor…if you pay attention to these three qualities.
How to Negotiate the Price of a Pricey Premium Domain
Buying a domain at the asking price? That's like buying a used car at the asking price. Doing your homework pays off.
Make a Name for Yourself: 4 Expert Tips for Choosing a Name and Trademark
With 6.7 million trademarks out there -- sigh -- it's getting hard to find something unique. Here's what to do instead.
Branding Your Name: A Double-Edged Sword
Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
The Story and Meaning of #7 Iconic Logos
Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values
Thinking Through What Growth is
It seems that the disruptive environment is also changing the investment rules. The new rule of investment is to buy high and sell even higher.
What's in a Name? For a Business . . . Oh, Everything.
A naming expert lists 10 things you need to consider before rolling out your company's new moniker.
What's in a Name? New HR Titles Reflect These Professionals' Strategic Importance.
How does 'people operations' strike you? 'Chief people officer'? 'Chief happiness officer'?