corporate innovation: Page 4
Akasa Air: Aiming To Be a Cost Leader
We are heads down focused on our particular strategy, which is cost leadership, service excellence and employee centricity, says, Vinay Dube, founder and CEO, Akasa Air
Luxury Cars: Need For Speed In Tier II, Tier III Cities
Companies such as BMW, Mercedes-Benz, Audi, Lexus, Lamborghini and others see potential in emerging markets of Tier II and Tier III cities. Ludhiana, Udaipur, Kanpur, Mysore, among others, where there are high numbers of NRIs and HNIs have seen high penetration of luxury cars
Etihad Airways: Targeting Indian Market Beyond Metro Cities
Etihad has connected Indian travelers, particularly from regional and smaller gateways (non-metro/Tier II), to both Abu Dhabi and Etihad's global network through Air Arabia Abu Dhabi joint venture, with Kozhikode and Thiruvananthapuram serving as crucial entry points
Why Are FMCG Giants Adding D2C To Its Cart?
According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025. The opportunity is so lucrative that traditional FMCG companies such as Dabur, ITC, Marico, Wipro Consumer Care & Lighting, Parle Agro are trying their luck in the space either by acquisitions or starting their own digital first brands
Uno Minda: The Trend Setter In Automotive Solutions
In 2023, Uno Minda's key focus area is on aggressively expanding its EV Specific product. It also aims to increase exports by offering an entire bouquet of products to global OEMs and is targeting export growth to outpace domestic growth
Lexus: Getting the 'Luxe' Factor Right For Luxury Cars
From clocking a significant amount of revenue from smaller towns to navigating the macroeconomic headwinds, Lexus has cracked the code for the Indian market. However, it is vigilant. "We need to carefully watch as we go towards the second or maybe the third quarter of 2023," says Naveen Soni, president, Lexus India
Make In India: Nokia To Turn India an Exporting Hub; Aims Africa, Asia Pacific, Middle East
From launching exclusive services in the country to reaching its target customers in rural India, HMD Global, the makers of Nokia phones, has expansion plans up its sleeves
BSH Home Appliances: In Line With Atmanirbhar Bharat In Consumer Goods
In accordance with the government's Make In India initiative, the company is strengthening its production capacities in India. Besides, the firm is also working on its goal of entering every Indian household with innovation at its core. From collaborating with startups to practicing sustainability, the company is on a hot streak
Lakmé Lever: Adding the Glam Factor To Business
Amongst its latest innovations are AI-backed digital tools for analyzing consumers hair, skin or other grooming needs, coupled with machine interventions which forms an integral part of its product formulations
Is the Indian Automobile Industry Moving Towards Fast & Furious Days?
Amid challenges, India has emerged as the third-largest auto market in the world. The sector is currently battling supply chain constraints and companies are ramping up capacities in India. As new regulations are set to kick in, the industry is pulling up its socks to stay ahead of the curve
Only 25% Of Cleartrip's Business Comes From Metro Cities
In domestic air bookings, 75 per cent of Cleartrip's business comes from non-metro cities. Overall, it goes on to show that the travel-business is not metro dominated, says Ayyappan Rajagopal, CEO, Cleartrip
Say Cheese: Can Britannia Tap Into India's Underpenetrated Market?
The company is enthusiastic about targeting its Tier II and Tier III customers by bringing in sachet packs --from kirana stores, modern trades, institutions to e-commerce platforms, the FMCG heavyweight has plans to conquer all the segments
The Making of Marico & From Doing Things to Getting Things Done: The Journey Of Harsh Mariwala
Harsh Mariwala, chairman, Marico, shares insight into his success, the role of failures and the importance of change for entrepreneurs and looking at businesses from an opportunistic lens
5 Key Ways to Create an Innovation Culture
Here are five ways to ensure innovation is a part of your business.
Navigating Through COVID-19 Crisis: The Secret Of Premium Chocolate Industry
The pandemic provided a fresh perspective on how companies should go about their businesses in the future