Google AdWords: Page 6
How to Hire the Right Google AdWords Ad Agency
By asking the ad agencies these 11 questions, you should be able to find one that's a good fit for your business.
How to Pick the Best Online Advertising Channel for Your Business
A law office needs to target its market differently than a business selling stuffed animals.
Doing These 5 Things Can Help You Get More Ecommerce Sales This Holiday Season
What are you planning on doing to put your business in a position to capture a share of 2014's holiday season revenue?
5 Reasons Your Business Should Not Advertise on Google AdWords
Unless you have everything lined up just right, Google AdWords is a surprisingly efficient mechanism for losing money.
6 Google Ad Extensions to Supercharge Your Clickthrough Rate
Ad extensions entice more clicks. Here are six different ad extensions you can try.
How to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
4 Types of Google AdWords Conversions You'll Want to Track
If you're not tracking conversions from click to sales lead to sale, odds are, 80 percent of your traffic is not converting to sales, and you don't know it.
10 Things Nobody Tells You About Google AdWords
There is a lot to learn about this wildly popular online advertising medium.
5 Powerful SEO Metrics and Data Points You Need to Watch
To get the best picture of your website's performance, regularly check these reports – and make sure you're using them the right way.
5 Common Strategic Mistakes to Avoid When Using AdWords
AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
Is Paid Search Ineffective for Online Marketing?
Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here's some insight and some tips.
The Secret to Tweaking Your Google Adwords Campaign for a Mobile Market
Mobile searches are increasing at fast pace but advertising to an audience on the move is different from the same audience at their desktop.
Finding Customers Fast and the 80/20 Rule of Sales
It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
Is PPC or SEO Better for Driving Traffic to Your Website?
Online marketing expert Rand Fishkin discusses the positives and the negatives behind both strategies.
Of the 4 Popular Pay-Per-Click Platforms, Which is Best for You?
The pros and cons of Google AdWords, Yahoo! Bing Network, Facebook and Advertising.com.