How to Run a Small Business: Page 3

Starting a Business

Broadway's 'War Paint' Teaches Us to Embrace Risk and Never Settle

Actresses Patti LuPone and Christine Ebersole share what the first female celebrity entrepreneurs can teach us today.

Marketing

How a Coffee Startup Chose its Crowdsourced Logo

Sometimes, the answer is clear.

Resumes & Interviewing

How This Introvert Founder Became a Billion-Dollar Leader

The key is compassion and energy.

Marketing

The Clever Strategy That Turned an Unknown Book Into a Bestseller

There's a better way to leverage influencers.

Starting a Business

This Office Has a Bar -- But Staff Don't Go There Just to Drink

Casual collaboration spots boost office creativity.

Starting a Business

Want Press for Your Business? Do It for the Right Reasons.

Don't make this common mistake.

Leadership

How One Company Used Data to Improve Its Sales Staff

For this company, it's all in the numbers.

Growing a Business

This Small Firm Reveals How It Keeps Work Fun

Go beyond party planning.

Leadership

To Change Your Company Culture, Change Your Conversations

It's not about the perks, people.