Influencer Marketing: Page 8

Marketing

Get to Know the 3 Types of Influencers

It's all about identifying, and adapting to, your expanding circles of trust.

Marketing

HBO's 'Fake Famous' Documentary Gets Influencer Marketing All Wrong

The cable network's new film looks at influencer marketing through an ironically superficial lens.

Marketing

Why Consumers Care About Influencers, and Why You Should Too

More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.

Marketing

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

Marketing

Influencer Marketing Strategy Won't Work Without This One Key Ingredient

Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.

Marketing

Free Virtual Book Reading | Feb 17: Don't Just Influence--WINfluence: A Virtual Book Launch with Author Jason Falls

Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.

Growth Strategies

Using Influencer Status to Increase Aesthetic Medicine Promotion

Influencer marketing is redefining digital marketing across various industries, including the beauty and wellness segment

Marketing

What Marketers Need to Know About Influencer Marketing in 2021

Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.

Social Media

Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)

When properly implemented, influencer marketing can bolster your ROI to new heights.

Marketing

How Influencer Marketing Took Power, and What the Future Holds

Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?

Entrepreneurs

Brand Ripplr Secures US$1 Million In Funding To Make An Impact In The Influencer Marketing Sector

The new capital will be used to fuel the startup's expansion plan across the region, including KSA.

Marketing

10 Factors That Will Make or Break Your Influencer Marketing Campaign

Here's a handy list of must-dos to improve the return on investment of your influencer collaborations.

Marketing

What Vans Can Teach Us About Influencer Marketing

Target relevance + long term collaboration = successful influencer program.

Marketing

5 Reasons Why Influence Is More Important Than Brand Awareness

Influence directly affects behavior. Brand awareness may not.