Influencer Marketing: Page 8
Why Consumers Care About Influencers, and Why You Should Too
More than half of people globally have bought something in the past six months based on the recommendation of an online influencer.
With Influencer Marketing, You Can't Afford to Set It and Forget It
Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.
Influencer Marketing Strategy Won't Work Without This One Key Ingredient
Clout, skill, charisma and content are all vital ingredients of an effective influencer strategy, but without empathy, there is no guarantee it'll last.
Free Virtual Book Reading | Feb 17: Don't Just Influence--WINfluence: A Virtual Book Launch with Author Jason Falls
Hear author Jason Falls and Jennifer Dorsey, Editorial Director of Entrepreneur Press, discuss Jason's new book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand. Plus, when you join us for this virtual reading, you'll receive 25% off of print and digital copies of the book.
Using Influencer Status to Increase Aesthetic Medicine Promotion
Influencer marketing is redefining digital marketing across various industries, including the beauty and wellness segment
What Marketers Need to Know About Influencer Marketing in 2021
Marketers should keep these top industry trends in mind as they work on their influencer marketing strategies this year.
Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
When properly implemented, influencer marketing can bolster your ROI to new heights.
How Influencer Marketing Took Power, and What the Future Holds
Your traditional ad campaign may appear in front of millions of people but how many of them actually consciously internalized the message you were sending?
Brand Ripplr Secures US$1 Million In Funding To Make An Impact In The Influencer Marketing Sector
The new capital will be used to fuel the startup's expansion plan across the region, including KSA.
10 Factors That Will Make or Break Your Influencer Marketing Campaign
Here's a handy list of must-dos to improve the return on investment of your influencer collaborations.
What Vans Can Teach Us About Influencer Marketing
Target relevance + long term collaboration = successful influencer program.
5 Reasons Why Influence Is More Important Than Brand Awareness
Influence directly affects behavior. Brand awareness may not.
3 Kinds of Social Media Marketing You Shouldn't Ignore
Influencers, paid promotions and the most potent ways to build a customer base without leaving your desk.
YouTuber 2.0: Now Is the Time to Have a Deep Look at the Cost-per-Action Model
Assessing the COVID-19 crisis to prevail, and envisioning a slow return in terms of profit, there are Vloggers who have resorted to the Cost-per-Action (CPA) model, to earn revenues. Since brands have slowed-down spending on marketing budgets, the cost per action model seems to be an effective marketing channel