Influencers
Don't Collaborate With Just Any Influencer — Here's How to Make Sure You Pick the Right One
Influencers are not just trendsetters — they're powerful voices your target audience already trusts. But are you partnering with ones who will represent your brand well?
Beyond Likes and Shares — How to Leverage Influencer Partnerships in the New Era of Social Media
Social media is evolving, and traditional marketing tactics are no longer enough. Learn how to leverage influencer partnerships, build authentic connections and navigate dark social to create impactful marketing campaigns that drive real engagement and trust.
Sautéing Success: Ranveer Brar
Inspired by Lucknow's street food, Ranveer Brar's love for cooking began with a simple Rajma dish. From chef to TV host and actor, Brar sees food as a narrative, not just flavors. In 2025, he plans to expand 'Kashkan' globally and release a new cookbook. For Brar, every endeavor—cooking, acting, or storytelling—is a chance to explore and evolve, making his journey one worth savoring.
Winging It with Style and Substance: Ankush Bahuguna
Ankush Bahuguna's journey from architecture to viral comedy and beauty content is unique. Initially aspiring to act, he found success online with comedy and later, makeup. His brand, 'Wing It with Ankush', grew from a lockdown experiment into a thriving community. Looking ahead, Ankush plans to launch his own makeup line in 2025.
Designing Dreams: Nancy Tyagi
From stitching doll clothes to gracing Cannes, Nancy Tyagi's journey is a masterclass in turning passion into influence — proof that dreams stitched with creativity and perseverance always shine.
Punchlines and Curveballs: Aditi Mittal
Aditi Mittal's comedy journey began unexpectedly through open mics. In 2025, she aims to deepen her artistic identity, embracing evolution and unplanned moments in comedy.
Love's Greatest Filmmaker
With over a decade of experience and 500 weddings under his portfolio— including Virat Kohli and Anushka Sharma, Deepika Padukone and Ranveer Singh, Sidharth Malhotra and Kiara Advani, and Rajkummar Rao and Patralekhaa— Vishal and TWF have mastered the art of knowing what people want to remember.
Instagram está ofreciendo hasta $50,000 dólares al mes a creadores de TikTok por contenido exclusivo
Los acuerdos filtrados muestran que hay algunas condiciones estrictas para recibir el dinero.
The Market Mentor: Rahul Jain aka Marketkyakehtihai
When there is a phenomenon of content creators turning entrepreneurs, Jain did a flip. At 19, he began his entrepreneurial journey when he was tasked with managing a Sri Lankan manufacturing unit acquired by his father
How the Trump-Harris Election Shed Light on the Flaws in Traditional PR — and How Businesses Can Adapt
Get your brand ready for the new realities of a changing media landscape.
How to Harness the Power of Influencers to Build Trust and Engagement
Influencer marketing provides a unique opportunity for B2B companies to cut through the noise of AI-generated content and grab attention with thoughtful, human-driven engagement.
How to Supercharge Your Brand With Celebrity and Influencer Partnerships
There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.
From Advisor to Critique: Meet Revant Himatsingka aka Food Pharmer
For him what is most important is health, which is determined by our food, and we are all eating packaged food that realization was the trigger point for him to start this journey when nobody was talking about it and misinformation was doing the rounds
From Creator to Director: Meet Ashish Chanchlani
Ashish's big break came in 2016 when he transitioned to YouTube. By 2017, he had crossed the million-subscriber mark. However, 2023 marked a turning point. Saturation, health struggles, and personal challenges led him to take a six-month break.
RJ turned Creator: Karishma Gangwal aka RJ Karishma
Being one of the first RJs to enter the realm of content creation and putting a face to otherwise voice medium- radio, Karishma has won several awards for her stint as a Radio Jockey and as a creator