Influencers

Marketing

How Celebrity Partnerships Can Take Your Brand to the Next Level

Celebrities and influencers aren't just for entertainment — they're powerful partners who can amplify your brand, boost market visibility and drive growth when the alignment is authentic and strategic.

Emprendedores

Guía de supervivencia en la economía de creadores: cómo convertir contenido de formato corto en un éxito a largo plazo

Todos quieren ser creadores de contenido, pero pocos saben cómo convertir esta actividad en una carrera exitosa. Desde adoptar una mentalidad de propietario de negocio hasta identificar "conceptos ganadores" y monetizarlos como un profesional, esta es tu guía práctica para transformar contenido de formato corto en un éxito a largo plazo.

Social Media

Creator Economy Survival Guide — How to Turn Short-Form Content into Long-Term Success

Everyone wants to be a creator, but few know how to turn it into a thriving career. From adopting a business-owner mindset to identifying "winning concepts" and monetizing them like a pro, this is your cheat sheet for turning short-form content into long-term success.

Marketing

'Gen Z Worships Influencers' — 5 Myths About Young People and How Businesses Can Win Them Over

By looking beyond stereotypes, stores can build stronger connections with young consumers

Business News

An Instagram-Famous Pet With Over 500,000 Followers Was Euthanized By Wildlife Authorities

Complaints about a squirrel named Peanut led to action by the New York Department of Environmental Conservation.

Marketing

Ad Fatigue is Real — Why Trust and Influencers Are Shaping the Future of Cybersecurity Marketing

With the rapid evolution of cyber threats, businesses are becoming increasingly careful when choosing cybersecurity providers. Therefore, cybersecurity companies must center their marketing strategies around trust, not ads.

Leadership

9 Steps to Success When Choosing An Influencer for Your Marketing Campaign

Influence is today's word of mouth. That means companies need to begin embracing influencers, exploring their unique ability to build trust, expand reach and foster authentic connections.

Social Media

Your Follower Count Is Irrelevant When It Comes to True Influence — These Are the Criteria That Really Matter

Many influencers focus on followers, likes and comments in hopes of monetization; however, those aren't the most important numbers coinciding with profitability.

Business News

Your Coworker Probably Wants to Be an Influencer

A new survey found that 54% of 18-to 60-year-olds would quit their jobs to become full-time influencers.

Marketing

6 Cost-Effective Ways to Acquire Brand Ambassadors

Boost your brand's visibility and credibility with budget-friendly strategies for acquiring brand ambassadors.

Business News

'I've Never Regretted Leaving the Corporate World Behind': This Former Lawyer Now Makes Six Figures on YouTube — Here's How

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Lifestyle

Influencers: The New Besties For E-commerce?

Influencer marketing has become a potent tool for e-commerce companies looking to connect and interact with their target audience in the current digital era. As social media sites such as Instagram and Tiktok gain popularity, customers are more likely to look to reputable influencers for advice before making a purchase.

Lifestyle

Nancy Tyagi And Why She Matters

Uttar Pradesh-born fashion influencer Nancy Tyagi made waves on the internet when she wore a bold long pink dress on the red carpet at the 77th Cannes Film Festival.

Marketing

La economía de los creadores de contenido apenas comienza. Estas son las tres tendencias que los creadores deben tener en cuenta en 2024

El crecimiento explosivo de una industria completamente nueva es emocionante, pero es importante recordar que esta industria aún es emergente y está evolucionando.

Starting a Business

The B2B Creator Economy Is the Next Big Thing. Here's the Company Making It Happen.

Tech founder David Walsh details the launch and growth of Limelight, a powerful new collaboration platform for brands and B2B creators.