Logos: Page 5

Growing a Business

What the Color of Your Logo Says About Your Company (Infographic)

The Golden Arches just wouldn't communicate the same thing if they were purple.

Living

Looking to Refresh Your Logo? Pantone Just Named These 2 Shades Its 'Colors of the Year.'

Right now, it's all about hues that evoke tranquility and inner peace.

Marketing

The Story Behind Brooklyn Brewery's Iconic Label

'It boiled down all the images I had in my head, and expressed them in an elegant, simple way. I think that's what great design does.'

Marketing

Why We Hate Logo Redesigns

Change is never easy.

Branding

Verizon Strips Down Its Logo in Lukewarm Reboot

Simple. Check. Scalable. Check. Already hated on by T-Mobile CEO John Legere. Six checks.

Data & Recovery

One of the Most Famous Logos in the World Just Got a Makeover

Google has, once again, redesigned its logo.

Branding

7 Quick Tips for Redesigning Your Company Logo (Infographic)

Change doesn't have to be complicated. Simply tweak the old to ring in the new. Here's how.

Marketing

Trademarks: The First Line of Defense Protecting Your Brand (Infographic)

From Apple to Coca-Cola to Yves Saint Laurent, a look at the big business behind those little images, symbols and words that make up a company's brand.

Marketing

People Are Freaking Out Over Spotify's New Logo

The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.

Branding

Should a Startup Ever Splurge on Logo Design?

Let's follow that question up with two more: How much money do you have in the bank, and how developed is your brand?

Marketing

How to Design the Perfect Logo (Infographic)

From striking shapes to magnetic fonts, to cunning hidden imagery and beyond, here are all of the juicy ingredients you need to cook up a high-impact logo.

Business News

American Eagle, Aeropostale Abandon Logos as They Look for Edge

The decisions by the apparel companies to abandon the logo-covered clothing that made them popular in the 1990s and 2000s could give them an edge over bigger rival Abercrombie & Fitch Co.

Marketing

10 Questions to Ask When Designing Your Company's Logo

Logos are the face of your company, the harbingers of the all-important first impression. Follow these pro tips to hit your first logo out of the park.

Legal

Bovine Blowup: Red Bull in Trademark Dispute With Beer Startup Old Ox Brewery

'An ox is a castrated bull,' the energy drink giant wrote in a recent filing.