long term: Page 2

Leadership

3 Principles for Building a Company That Lasts

Products come and go, but it's how you treat people, from clients to employees, that creates a firm for the ages.

Marketing

Successful Selling Only Begins With the Sale

That's just the start of what can become a beautiful relationship, featuring evergreen sales and long-term contracts. Have a plan for getting there.

Leadership

3 Ways to Create a Lasting Long-Term Relationship With Your Team

Treat staff members with the long-term in mind -- treat each employee relationship as if it's going to be permanent.

Growing a Business

How My Not-So-Hot Rod Taught Me the Difference Between Endearing and Enduring

Money hunting with venture capitalists is like dumping cash into a sports car -- a success only for the short term.

Starting a Business

The Long Game: 6 Prerequisites for a Killer Product That Lasts Forever

You not only need the individual capacity to focus, work collaboratively and take calculated risks but also the market awareness to constantly refine your product for appeal.

Marketing

Solve Your Buyers' Problems by Changing Their Perspective

Move a potential customer into purchase mode by focusing on the long-term view, not troubling current trends.

Career

5 Ways to Sustain a Long-Term Career Focus

Make the decision to run a marathon and then prepare, run, recover and repeat the process several times over. Use these guidelines to stay focused on the big picture.