Marketing Edge: Page 2
5 Social Media Mistakes and How to Avoid Them
Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Your Personal Brand Extends to the Environment You Create
Think your brand stops at your appearance? It's also reflected in your office, home and car.
This Is How You Come Up With Marketing Goals
Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
Golf Company's $1.5 Million Giveaway Far From a Hole in One
Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
A Great Company-Wide Social-Media Policy Starts at the Top
Executives should lead by example when it comes to building an online persona that benefits the business' brand.
Lessons in Leveraging Vine From 5 Successful Brands
With only six seconds to produce a compelling and engaging video, some companies struggle to figure out the best way to use this micro-content platform.Take a page from these five companies and you will be on your way to being a Vine master.
With Social Media, Fakes Are a Real Problem for Your Business
For a relatively inexpensive price, a click farm will rapidly boost the number of a company's followers. But phantom profiles don't translate into customer engagement.
The 5 Habits for Social-Media Success
While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
6 Reasons Social Media Is Your Secret Weapon in Customer Service
As more and more consumers expect immediate results, businesses need to be able to react quickly to customers' needs. The best way is to have a customer-service strategy on social media.
5 Creative Ways Brands Can Leverage the Power of Pinterest
With businesses having a lot to gain from the visual social network, competition is fierce. Here are a few unique tricks to stand out on Pinterest -- and hopefully gain customers.
Make Marketing Simpler With These 5 Tech-Savvy Tools
Identify which parts of the company's work flow can be automated with cost-effective tools.