Marketing Ideas: Page 9

Marketing

Customers Will Be Loyal If Delight Is Built Into Your Product or Service

Here are nine ways to build this unmeasurable metric into your business.

Marketing

Here Are 12 Must-Use Apps for Marketers

From content distribution to social listening, here are the apps marketers need to be using right now.

Marketing

6 Recent Marketing Campaigns That Were Pretty Awesome

Learn why these campaigns worked and where their success was noticeable.

Marketing

Make Wellness the True Aim of Your Marketing

The true aim of marketing is not to sell stuff, but rather to create balance and wellness for people.

Marketing

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.

Marketing

Conversion Rates for the Most Popular Marketing Channels

Knowing the platforms that get other businesses their customers can help you benchmark your own progress and results.

Starting a Business

How to Build a Website That Keeps Visitors Hooked

Once you get prospects and customers to visit your website, use these tips to get them to stick around.

Growing a Business

Online Radio Killed the Video Star: 4 Tips for Creating a Stellar Podcast

Podcasts are seeing a resurgence

Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.

Franchise

3 Steps for Franchisees Who Want to Be Heard by Corporate

A franchisee for over 30 years explains what to do to make the company hear your idea.

Business News

How the End of Facebook 'Like-Gating' Will Benefit Brands

Facebook put an end to the common social media marketing strategy Wednesday, but that may just be a good thing.

Marketing

The 3 Questions You Have to Answer to Get Your Customers Eager to Buy

Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.

Marketing

What's the Big Idea? 10 Qualities That Set Big Ideas Apart.

Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.

Operations & Logistics

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.

Marketing

5 Traits to Look for When Seeking a Transformative Marketer

The marketing exec adept with established brands is probably not the right leader for a disruptive product in a new category.