Media Coverage: Page 4

Marketing

6 Ways to Wring All the Value from Your Earned Media Coverage

Press coverage can help your brand gain visibility and increase credibility — but not if no one sees it. What can you do to get more value from the media placements you've worked so hard to earn?

Growing a Business

How Paid Media Can Increase Your Brand's Value

In any balanced media strategy, paid media should be included alongside earned and owned media. Whether a brand is large or small, the level of control it affords brand teams, and the affordability of digital media outlets can deliver excellent results.

Social Media

Why Media Coverage Is Your Most Powerful Sales Tool

Here's how to leverage positive press the right way so your brand will acquire more leads and, ultimately, more loyal customers.

Operations & Logistics

Worried About Raising Capital in a Recession? Give Your Company The Edge By Doing What Other Entrepreneurs Often Overlook.

There's one frequently underutilized resource many entrepreneurs overlook that could give their company a competitive edge.

Marketing

Reporters Often Come Around to Pitches — But Only If You Stay Top of Mind. Here's How to Do It.

Sometimes even the best media pitches fail due to poor timing. Here's what you can do when this happens to you.

Growing a Business

5 Ways to Make Journalists Actually Want to Publish Your Brand's Stories

How can an entrepreneur make journalists interested in publishing their stories? Here are a few helpful tips.

Marketing

Level Up Your Publicity Campaign in Just a Few Steps With This Alternative Method

How can you get critical media placements amidst all the noise? One way is by crafting and promoting data stories. Here's how to do it.

Growing a Business

Is Your Startup Ready for PR? Here's How to Know for Sure.

Here's a guide to help entrepreneurs understand when it's time to launch a PR campaign for their company, what they can achieve through it and what approaches to PR work best for startups.

Marketing

The Best Strategy for PR Agencies to Elevate Brands in Today's Rapidly Evolving Media Landscape

How can a PR agency use its industry expertise to help your brand increase exposure using today's modern media mix? Here are a few tricks you can use.

Growing a Business

Got an Unexpected Media Inquiry? Don't Panic — Do These 4 Things Instead.

When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.

Operations & Logistics

7 Ways to Build Strong PR for Your Personal Brand

Here are the keys to building a strong personal brand through PR. For thought leaders and subject matter experts, this will teach you what you need to know.

News and Trends

Adani Group Needs SEBI Approval For Acquisition, Says NDTV

Adani Group responded that regulatory restrictions imposed on NDTV do not affect the conglomerate's attempt to buy a major stake in the news network

Thought Leaders

He Got Laid Off. Then Created an Interview Series That Gets Millions of Downloads and Features Stars Like Tom Hanks. Here's How Graham Bensinger Did It.

The industry-vet explains what it's like to corral and question guests like Arnold Schwarzenegger, Sir Richard Branson or Monaco's Prince Albert all while being his own boss.

Marketing

The 5 Foolproof Steps to Pitching Your Story to the Media

Getting featured in the media helps to build authority and trust, but to do that, you'll need an effective pitch. Here's how to pitch like a pro.

Marketing

10 Ways to Get More Traffic After You Get Media Coverage

Get more traffic on your news articles by utilizing these tools. Promoting your media coverage will help you reach more people and increase the value of your press.