Millennials: Page 10
Peer-to-Peer Is the Next Wave of Influencer Marketing
Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Why Tech-savvy Millennials Should Text Less and Write More
Mental stimulation in the brain occurs when we write as opposed to when we type and hence there has been a radical shift in the nature of exchanging messages in the last few years
Experience Centers as the 'New-Age' Marketing in the India of 2019
Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves
Leadership Lessons for Millennials
Being a new leader requires a completely different set of skills than those that are needed as an individual contributor
Is This Time-Poor Generation Fuelling The USD$31 Billion Gifting Market?
The rise in gifting culture sees an increasing demand for personalised gifts while the gifting market reaches a CAGR of 8.5 per cent by 2021
You Don't Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good.
Top 5 Millennial-Friendly Cities in Asia Pacific to Live and Work
APAC is the world's millennial hub, home to a 58 per cent of the world's 20- to 38-year-old population
Ways Millennials Are Changing the Way We Eat
A millennial may have a degree in art or music, yet is still likely to have a thorough understanding of nutrition and be able to differentiate between healthy foods and harmful foods
5 Ways to Market to That Fickle Group Called Millennials
The younger crowd doesn't mind advertising, but they do love making fun of it. So, be careful.
Indian Hospitality Woos Destination Wedding Industry
Indian destination wedding industry is getting bigger and is expected to have an annual growth rate of 25-30per cent by 2020
Managing a Team of Millennials? The Top 5 Things You Must Know
It's no secret, employees who feel appreciated and welcome at work are more likely to be engaged, creative members of teams
Why Millennials Change Jobs So Often
With younger candidates feeling more confident enough to ditch interviews, the onus is on employers to retain their workers
Entrepreneurship, a Profession of Choice for Generation Y
Millennials are people who never want to follow the typical paths, they rather believe in creating their own paths
Millennials Scared of the Stock Market Risk Being Broke When It's Time to Retire
Unreasonable short-term fears of the stock market are costing millennials their financial security and retirement.
Key Skills for the Millennial Career Aspirant
In conversation with educational institutions or corporates, the question often posed is in this era of exponential change, what skills do our millennials and GenZs need to stay relevant?