Mobile Marketing
Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them
Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.
Traditional Ads Are Annoying — These 4 Megatrends Will Change Marketing in 2024
These four major marketing trends are set to explode this year.
How to Build a Killer Marketing Function at Your Mature Company
A marketer's job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.
This Location-Based Marketing Technique Is the Key to Boosting Retail Sales
Let's take an in-depth look at geofencing marketing and how it's helping retail locations drive foot traffic and boost sales.
The 5 Biggest Trends Changing Mobile Entertainment
It has only been 50 years since the first mobile phone call was made by a Motorola engineer in New York, heralding a new era in consumer tech. The evolution of mobile telecommunications has influenced how we spend our time and in what ways we want to be entertained, and the changes in this space keep on coming.
9 Ways Memes Can Rev Up Your Business Marketing
Memes are here to stay. Brands are growing engagement with well-timed meme-marketing strategies.
7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
Email marketing can be highly profitable, but your success depends on the tactics you use.
3 Cold Call Tips That Will Help You Book 15 Appointments a Day
The daunting task can actually be fruitful if you follow these rules.
4 Mobile Marketing Predictions For 2020 And Beyond
The right ad delivered to the right person at the right time: it's a marketing cliché that has been around for almost a decade, but it's still something the industry is struggling to get right
Why Re-marketing to Existing Customer Base Rarely Succeeds in India?
The ability to analyse the data with a view to understand who buys what, over what channel, when, require qualified analytics talent and technology
How Mobile Marketing Help SMEs Grow
Marketers who are yet to develop their mobile marketing strategies should understand the many advantages and discover how those benefits can translate into real profits
A Beginner's Guide to Starting and Marketing an App
First-timers in app development tend to ask the same questions over and over. Here are the answers.
5 Data-Driven Reasons You Should Build a Mobile App for Your Business
If you've thought about building an app for your business in the past, these five reasons might be enough for you to finally make that happen.
An Ode to Mobile Preference – Operating Systems
The elements that drive the mobile phone market in India
How 'Good Design' Will Help Your Ecommerce Business Grow Faster Than Ever
If your website takes more than four seconds to load, you've already lost a quarter of your visitors.