Mobile Strategy
How this Hong Kong-based Travel Unicorn Is Planning to Make Its Mark In the Asian Market
The company plans to deepen its investments ahead of the 2020 Summer Olympics in Tokyo
The Cornerstones of a Successful Mobile Website Strategy
The first step that you need to take is to ensure that your website is mobile-friendly.
3 Reasons Email Campaigns Remain the Best Marketing Tool
Mobile phones have made email inboxes portable, so that no one is ever really offline. Take advantage of that.
4 Enterprise Apps to Help You Build a Stellar Mobile Strategy
From gaining remote access to internal networks to creating customized schedules for your workforce, these tools will make your life easier.
10 Characteristics of Highly Successful and Profitable Mobile Games
Is that mobile game you've been dreaming up going to make you a mint? Here's how to predict success.
4 Common Email Marketing Misconceptions . . . Demystified
'Mine is bigger than yours' is simply not the way to go.
2015 Will Likely Be Known as the Year of Mobile Commerce (Infographic)
Companies that don't have an app must not let another year go by.
How Shrewd Mobile Referral Programs Accelerate Customer Acquisition
The best time to offer customers an incentive for referring your product is when they have their phone in their hands.
3 Ways to Create Mobile Ads That Attract, Not Annoy, Customers
Mobile gives brands the opportunity to emotionally connect with consumers, and yet so many continue to squander the opportunity.
Google Is Starting to Penalize Mobile Sites That Do This
It's no longer considered mobile-friendly to have pop-up ads before you reach content, which can impact advertisers and publishers.
Innovative Trends for Upping Mobile-Customer Engagement
Mobile devices open the possibility of marketing to customers when and where they are likeliest to buy, but only if you can win their attention.
Rebranding? Don't Forget Your Mobile Strategy
Mobile is no longer a by-product of the overall digital master plan and needs to be part of all rebranding strategies.
An App That Engages Customers Is Not Automatically an App That Makes Money
Deep analytics combined with good intuition for customer behavior are required if the app is to actually result in more sales.
Tweak Your Mobile Marketing With These Can't-Miss Strategies
Mobile has surpassed desktops for online shopping. Marketers need to adjust.