Naming a Business
When This Entrepreneur Couldn't Decide What to Name His Business, He Started a $2,000-a-Month Side Hustle to Help — Now It Earns Over $10 Million a Year
Darpan Munjal, founder and CEO of AI-powered startup ecosystem Atom, offered $50 to anyone who could help with the creativity block.
How to Name a Business: 7 Helpful Tips
Choosing a great business name for startups, small businesses, and other businesses can be tricky. Here are seven tips for naming your business.
9 Steps to Craft a Perfect Business Name
Customer perception is a major part of any success, and getting your business name right is the first step to building a solid brand to attract customers and increase revenues.
5 Essential Steps to Naming Your New Business
A name needs a story for people to connect with. Otherwise, it's just a word.
Do Quibi's Problems Come Down to a Confusing Name?
Terrible timing has certainly contributed to a difficult start for Jeffrey Katzenberg's mobile-video platform, but maybe it isn't just that.
Everything I Know About Naming I Learned From 'The Simpsons'
The iconic animated comedy can help differentiate between winning and losing approaches to branding.
4 Startup Branding Trends That Are Finding Success
Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.
Need to Generate a Business Name? Here's How to Get it Right.
Three tips for crafting the perfect moniker for your business.
Why the 'A' in Chick-fil-A Is Capitalized
There's a hidden message in Chick-fil-A's logo.
3 Mistakes to Avoid When Naming Your Business (60-Second Video)
Pick a name that will work now -- and in the future.
Why and How to Rename Your Business
A rose by any name would smell as sweet. But when you're renaming your business, watch out for the thorns.
This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name
The founder of Policygenius walks us through the rigorous process she went through to scrap a confusing name and create one that led to success.
Branding Your Name: A Double-Edged Sword
Pasting your name on your company may seem like genius, but the potential pitfalls are bottomless.
How To Choose A Name For Your Company
Make no mistake, a catchy and memorable company name can offer a distinct advantage, keeping you at the front of your customers' minds and helping you to make a positive and engaging first impression.
People Judge Your Brand Before They Even Know What You Sell
Which ice cream flavor is smoother and creamier, Frosh or Frish?