Nostalgia: Page 3

Marketing

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.

Marketing

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.

Franchise

Why Burger King Is Bringing Back a Sandwich After 40 Years Off the Menu

A full four decades after retiring the 'Yumbo' in 1974, Burger King is bringing back the hot ham and cheese sandwich.

Growing a Business

Across the U.S., Bars Are Letting You Play Your Favorite Childhood Video Games

Cocktails mix with vintage video games at the newest arcades.

Marketing

King of Kitsch: Meet the Company Behind Big Mouth Billy Bass and a Dozen Other Novelty Items From Your Childhood

Gemmy Industries' chief executive explains how the company continues to crank out the cheesy magic year after year.

Living

7 Business Lessons From Ross, Rachel and the Rest of the 'Friends' Crew

The sitcom that aired 20 years ago has some lessons for entrepreneurs that stand the test of time.

Money & Finance

Reading Rainbow Breaks Record for Most Backers on Kickstarter…and the Campaign Isn't Over Yet

A good cause + nostalgia + that song = over 100,000 backers who have raised nearly $5 million dollars for the project on the platform so far.

Branding

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.

Fundraising

'Reading Rainbow' Is Coming Back Thanks to Kickstarter

Host LeVar Burton is adapting the classic show for the web.

Innovation

A Record Label Mines the Past for Music Aficionados and Collectors

The Numero Group mines the past to forge the future of record labels--aiming at a reliable market of music aficionados and collectors.

Innovation

The Dusty Groove America Record Store Keeps on Spinning

The world of music retail keeps spinning at Dusty Groove America