perception: Page 2
5 Steps to Fix Your Personal Brand When Insults Stick
How do you redirect public perceptions when criticisms stick, especially if these labels are based in reality?
4 Really Dumb Ways to Make Decisions That Derail Your Success
When you just can't see how anything could go wrong, take a second look.
The 4 Resources Every Professional Needs to Succeed
Careers, presuming a dollop of luck, are shaped by the relationships we build, skills we learn, our character and how hard we're willing to work.
Lobster Went From Prison Food to Delicacy. Your Product Can, Too. (Infographic)
The 'cockroach of the sea' wasn't always so swanky. It was cleverly rebranded. Dig into the creature's remarkable tale to learn how you can boost perception of your product's value.
What Brands Need to Do to Beat the 'Cheap' Perception
Companies need to build a strategy that emphasizes a product's value proposition for the more desirable label of "affordable."
7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects
Your photo on the professional network says a lot more about you than you think.
The 3 Secrets That Have Led Me to Success
Get the inside scoop on the three traits I've discovered have been the key to a life of an entrepreneur.
Create a Winning Perception of Your Startup With These 3 Tips
You know what they say: perception is reality. Use this to your advantage by making your company appear larger than it is.
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
3 Unconventional Tips on Building a Startup
Startups are trying to buck the fail trend by increasingly turning to the business underground for their competitive advantage, learning how to "break the rules" and position themselves for success.
Every Little Thing You Do Adds Up to Your Personal Brand
Are you the total package? Work to create the best version of you.