Personal Branding: Page 2

Branding

Why Personal Branding Matters More Than Ever for Successful Entrepreneurs

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities.

Find Success

How I Redefined My Success as an Entrepreneur With These 3 Questions

Success is such an arbitrary concept. It looks different for everyone. For me, these 3 questions helped redefine what I wanted from my business, and what it would take for me to feel truly successful.

Branding

5 Key Personal Branding Lessons From the Harris-Trump Debate

The Harris-Trump presidential debate offers us all unexpected lessons in personal branding. As entrepreneurs and leaders of our organizations, learning how to build and manage our perception is key.

Leadership

How Brands Can Embrace Authenticity in a World Craving Transparency

People are craving something real. For brands, this means being authentic and trustworthy is more important than ever before.

Career

How to Optimize Your LinkedIn Profile in 6 Easy Steps

LinkedIn offers a vast array of configuration options, most don't take advantage of all of them, overlook many and fail to optimize the sections they do use. This article covers a number of high-visibility key areas along with suggestions of how to get the most out of them.

Marketing

How to Create a Winning Email Marketing Strategy to Increase Brand Loyalty and Boost Sales

Email marketing can boost awareness and sales for your startup. Here's how to create a strategy that works — and avoid costly mistakes.

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Growing a Business

How I Simplify All My To-Do Lists With This One Simple Practice

Focus on continuous, high-impact tasks that drive growth to simplify your startup's operations into a few clear, actionable sentences.

Branding

Why Mom and Pop Stores Should Never Overlook Their Branding Strategy — And How They Can Outshine Retail Giants

Mom-and-pop stores today have as many opportunities as other businesses. If you own one, then it's time to make branding a priority to compete with your competitors.

Business Solutions

5 Actionable Strategies to Improve Your Brand Reputation

For established brands or emerging franchisors wanting to connect with their base, here's actionable advice for improving industrywide reputation.

Growing a Business

I Recently Rebranded My Entire Company — Here are 12 Strategies I Learned to Take My Brand to the Next Level

Rebrands represent an incredible opportunity for growing brands to ensure their visual identity and overall brand experience accurately reflect their values and positioning.

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Marketing

Why We Need to Create Brands That Align Our Purpose, Personality and Practice

Now more than ever — because consumers find an irrational amount of meaning in the brands they trust — awakened brands have the ability to change the world.

Growing a Business

If You Want to Make Millions, Ditch Your Polished Pitch and 'Own Your Crazy' Says This Legendary Branding Guru

Phyllis Williams-Strawder, the self-anointed "Ghetto Country Brandmother," shares her unfiltered thoughts on achieving big success by using your authentic voice.

Marketing

Want to Know the Secret to Closing More Sales? 65% of Consumers Say They Will Buy If Your Company Does This.

Encouraging and supporting your employees in their personal branding efforts is not just a strategy for individual growth, but it's also a forward-thinking business approach to elevate your company in a competitive market.