Personalization: Page 3

Leadership

The age of 'Personal Branding'

Smoothing the manner in which you present yourself can make you feel far more in control of how people perceive you, behave with you, and respond to you, and make you far more confident in your interactions with people and the events around you

Marketing

Smart Brands Won't Generalize When It Comes to Gen Z

The more you increase the personalization of your marketing, the better your ads will perform. Think ... Oreo cookies.

News and Trends

Why is India Riding the Coworking Wave?

We all wonder if coworking as a phenomenon will get the same success in India as in the western world, or is it a fad that will die down with time?

Technology

3 Reasons Why Artificial Intelligence Can Revolutionize Education

Advanced technology can provide reliable and precise answers in just a few seconds at any point in time

Growing a Business

Here's How You Differentiate Yourself in a Crowded Market

If there is a business opportunity in offering a product or service, there are people doing it already. But their being first doesn't prevent you from being better.

Marketing

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

Employee Experience & Recruiting

Netflix-Like Recommendations May Be in Store for Workplace Benefits

Employers are competing to attract and retain talent, and some are concluding that one-size-fits-all benefits offerings won't cut it.

Science & Technology

Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation

Taking a look at not only interactions, but intent.

Marketing

The Email-Marketing Death Spiral Begins When You Think More Is Better

You can build a powerful customer connection if your emails are personalized, relevant and perfectly timed.

Marketing

Trends that will Shape India's E-commerce in 2020

As per statistics, e-traffic through mobiles will be 6 billion by 2020 and this is the future of the market

Marketing

Personalization and Privacy in a GDPR World

Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust.

Marketing

Why a 'Personal' Customer Experience Is Critical to Your Business' Success

Personalization? Customers don't fear it; they expect it. Just be sure to be transparent about how you use their data.

Marketing

Why Digital Marketers Should Be More Like Personal Shoppers

When you customize the experience to fit the customer, everyone wins.

Thought Leaders

This Is How You Discern the Person in All That Customer Personalization Data

Bring attribute data, behavioral data and deep engagement data together, all in one place.

Marketing

3 Ways to Avoid Creepy Marketing Practices and Build Trust With Your Customers

Sometimes, too much personalization in marketing can feel a bit creepy.