Pivots: Page 10
A Men's Yoga Brand Learns the Real Meaning of Flexibility
With slow sales, yoga brand Vuori realized it had a branding problem.
Pivot or Die: How One Travel Company Finally Hit Its Stride
When Tripping.com's customer base wasn't interested in buying what it planned to sell, the company had to find a new model -- and let go of the past.
How One of America's Most Beloved Toy Makers Rebounded From Near Death
Wham-O created the Frisbee, Slip 'N Slide and more. Then it fell into disrepair -- until a new leader came along.
5 Big Brands That Had Massively Successful Pivots
YouTube, Slack, Yelp, Shopify and Groupon weren't always the giant successes they are today.
How to Get Your Team Onboard When Accomplishing Your Mission Means Setting a New Course
When your company needs to pivot to keep up with the changing world, getting your team to embrace and enact your new focus is crucial.
4 Ways To Pivot When You're a Lean Startup
When their first business model wasn't delivering, Kyle Torrington and Andrew Taylor chose to find a different solution to achieve the same goal. Here's how they did it, and why they've seen 50% month-on-month growth ever since.
The Founder Behind Furniture-Maker Poppin Explains Why the Company Needed to Transform Itself
After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.
When This Ticket Scalper Couldn't Find Work, He Made His Own Ticket Business
Need a ticket printed? Now he's your man.
Ice Cream Company Dippin' Dots Will Use Its Freezing Tech for Cryogenics
The company best known for its 'beaded' ice cream will sell its equipment to other industries.
Why This Entrepreneur Ditched Helping Companies and Decided to Compete With Them Instead
This CEO explains why she pivoted her company from a consulting studio to supplying the products.
This Entrepreneur Shares the Tough Decision He Had to Make to Survive
'It's usually the hard decisions that you choose not to make that will end up killing you,' says Ryan Rzepecki, CEO and founder of Social Bicycles.
How I Got Over My Fears About Starting My Company
When the company I was selling for put itself up for sale, I had a choice to make.
How Yogurt Brand Noosa Thrived By Cancelling Its Biggest Retail Deal
The brand's first big break nearly broke it. But it also taught Noosa an important lesson about growing at the right pace.
Don't Be in Love With Your Product
Entrepreneurs can fall into a trap where they care too much to be open to adjustment.
Why These Founders Took a Huge Step Back and Became Franchisees
Sometimes running a company isn't all it's cracked up to be.