press release

Starting a Business

The Best Way to Distribute Your Press Releases — PR Firm or Cheap Wire Service?

A press release is a press release, right? Wrong. For this critical asset that announces something vital about you or your business, you should know the differences between going the professional route and taking a lower-cost but usually less effective approach.

Social Media

Is There Still a Need for Press Releases When Newspapers Are Going Extinct?

The traditional concept of "press" may have changed between the 20th and 21st centuries, but the time-proven value of a press release crafted specifically with the current marketplace in mind is still very much on trend and in fashion.

Growing a Business

This is the Biggest Factor Holding Companies Back From Media Coverage — and 3 Ways to Fix It

Once you get past this, you'll find getting coverage is easier.

Marketing

5 Key Things You Need Before Launching a PR Campaign

These elements will help your company successfully secure media coverage.

Operations & Logistics

How to Respond When You're the Target of Bad Press

You know the saying "Any press is good press"? Don't believe it. Here are some tips from a seasoned PR vet on how to make the best of a bad situation.

Thought Leaders

Entrepreneur Media Partners With Cinedigm to Launch EntrepreneurTV

Entrepreneur Media announces an exciting partnership with Cinedigm for the launch of our new network, EntrepreneurTV.

Operations & Logistics

Harness This Effective Public Relations Practice for A Better Online Presence

Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience

Marketing

4 Reasons Press Releases Remain a Valuable Marketing Tool

Underutilized yet so effective, the press release is still a powerful asset for any business. These tips and tricks for creating an impactful press release will hit home with journalists and dream prospects.

Science & Technology

Harness the Power of New Public Relations Technology

Technology is here to help. Embrace it and watch your client list grow.

Science & Technology

How to Leverage Artificial Intelligence in Public Relations

Yes, robots could be used to write press releases, but this isn't the future of the industry.

Growing a Business

The Essentials of an Effective Press Release Media Strategy

This age-old method of simultaneously marketing and storytelling has enduring power.

Marketing

How to Write a Press Release Reporters Will Actually Read

For businesses of any size or maturity, a well-written press release remains one of the most cost-effective and easiest ways to successfully generate positive media coverage for a company.

Marketing

Avoid These 10 Things That Annoy Journalists to Help Get the Press Coverage You Want

This article guides the reader through ten things journalists find frustrating and how to avoid them which will increase their chances of gaining the press coverage they wish for.

Marketing

A Press Release Can Still be One of the Most Effective Marketing Tools&#8212If You Have the Right Contacts

Linking News is a press-release service that gets your info noticed by media outlets that matter.

Growing a Business

10 Ways to Get Global PR Exposure

Gain global market exposure and increase brand awareness through the power of publicity.