Publicity Stunts
Twitter's Anti-Spam Rules Foiled Planter's Super Bowl Stunt
An attempt to go viral with Baby Nut backfired in spectacular fashion.
8 Funny and Relatable Experiences That All Entrepreneurs Go Through
The same things happen to everyone in different ways.
5 of the Craziest Brand Activations at SXSW
From HBO's 'Bleed for the Throne' part-renaissance-fair part-blood-donation-event to Comedy Central's art gallery of framed Trump tweets, here's a look at the over-the-top marketing pushes at SXSW 2019.
To Keep His Kickstarter Backers Happy, This Entrepreneur Is Wearing Leopard-Print Pants Every Day
'It's a way to prove my level of commitment,' he says.
A Cult Craft Brewer Says Its 'Beer For Girls' Is Satire -- But Women Are Slamming the Company for the 'Lazy Stunt'
BrewDog released a 'beer for girls' called Pink IPA that's intended to satirize the beer industry.
People Can't Stalk Your Profile Through Face Recognition Apps -- Yet
Announcement of an app that can identify faces in a crowd was a hoax, but the technology is entirely possible.
Why American Greetings Had My Favorite Booth at CES
Out of all the things I saw at the show, this stood out the most.
YouTube's Highest-Paid Star Just Trolled Everyone. Here's What You Can Learn.
The reason why should be obvious, but many fell for PewDiePie's stunt.
Where on Earth Is Buzz? Why Honey Nut Cheerios Nixed Its Busy Bee.
General Mills Canada aims to put a cause-marketing bee in your bonnet about the horrifying plight of our pollinating friends. But first, your contact information, please.
'Screw It, Just Do It': Exclusive Video Interview With Richard Branson
When the billionaire business mogul launched his first startup at age 15, he didn't even know what the word 'entrepreneur' meant. That was 50 years ago. We caught up with him to see what it means to him now. (Hint: By-the-seat-of-your-pants adventure and loads of it.)
Was the Steve Harvey Miss Universe Mistake a PR Stunt?
Did you know the Miss Universe pageant existed anymore? You do now.
Shhh! This Philadelphia Hair Salon Is Putting a Stop to Awkward Small Talk
Stylists at BLO/OUT Blow Dry Bar are trimming more than just hair. They're cutting out the chit chat, too. Here's why.
Amazon Has Literally Gone Bananas
The e-tailer is getting fruity with a potassium-packed publicity stunt.
Here's Why JetBlue Wanted New Yorkers to Steal Its Outdoor Posters
'Only a real New Yorker can pull this off,' the airline teased on bus-shelter ads across the city.
The 3 Most Awesomely Absurd Campaigns on Kickstarter Right Now
The power of the crowd is real. And so is people's ability to create the wackiest things possible.